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Bachelor of Arts with Honours [BA (Hons)] Digital Marketing and Business Analytics

Course Specification: Core Award Data

Course Specification: Student Learning Experience

 

  Full-Time
  Stage 1   Semester 1 CREDITS LEVEL  
  CB1012   Introduction To Data Analytics And Visualisation 30 SCQF 7  
  CB1225   Marketing 15 SCQF 7  
  CB1288   Digital Media Platforms And Practices 15 SCQF 7  
    Total for Semester:   60  
 
  Full-Time
  Stage 1   Semester 2 CREDITS LEVEL  
  CB1008   Content Marketing 30 SCQF 7  
  CB2116   Consumer Behaviour 15 SCQF 8  
  CB2257   Web Design 15 SCQF 8  
    Total for Semester:   60  
 
    Total for Stage: 120    
 
  Full-Time
  Stage 2   Semester 1 CREDITS LEVEL  
  CB1290   Visual Culture and Design 30 SCQF 7   A
  CB2003   Digital Branding 15 SCQF 8   A B
  CB2109   Integrated Marketing Communications 15 SCQF 8   A B
  CB2336   Data Analytics For Business Decisions 30 SCQF 8   B
    Total for Semester:   60  
Route A - BA (Hons) Digital Marketing
Route B - BA (Hons) Digital Marketing and Business Analytics
 
  Full-Time
  Stage 2   Semester 2 CREDITS LEVEL  
  CB1311   Managing In The Creative Industries 15 SCQF 7   A B
  CB2013   Digital Filmmaking 30 SCQF 8   A B
  CB2253   Public Relations 15 SCQF 8   A
  CM1115   Introduction To Programming (Python) 15 SCQF 7   B
    Total for Semester:   60  
Route A - BA (Hons) Digital Marketing
Route B - BA (Hons) Digital Marketing and Business Analytics
 
    Total for Stage: 120    
 
  Full-Time
  Stage 3   Semester 1 CREDITS LEVEL  
  CB3004   Digital Campaign Planning 15 SCQF 9   A D
  CB3027   Digital Marketing Agency 30 SCQF 9   A D
  CB3162   Digital Media And User Experience 15 SCQF 9   A
  CB3344   Study Abroad 8 15 SCQF 9   B
  CB3347   Study Abroad 9 15 SCQF 9   B
  CB3348   Study Abroad 10 15 SCQF 9   B
  CB3349   Study Abroad 11 15 SCQF 9   B
  CB3985   Professional Practice (Year long) -- SCQF 9   C
  CM3111   Big Data Analytics 15 SCQF 9   D
  Note: Route totals are not equal ->   Totals for Semester:   Route A: 60
Route B: 60
Route C: 0
Route D: 60
 
Route A - Route A - BA (Hons) Digital Marketing - Taught Route in Aberdeen
Route B - Route C - Students undertaking study at a partner University
Route C - Route D - Year long placement
Route D - Route B - BA (Hons) Digital Marketing and Business Analytics - Taught Route in Aberdeen
 
  Full-Time
  Stage 3   Semester 2 CREDITS LEVEL  
  CB3984   Professional Practice (12 week) 60 SCQF 9   B
  CB3985   Professional Practice (Year long) 120 SCQF 9   C
  Choose 1 option module from the following group:
  These two modules operate in the first six weeks of delivery
Rt:A Rt:D
  CB3028   Digital Marketing Project 30 SCQF 9  
  CB3957   Business Start Up In The Creative Industries 30 SCQF 9  
  CB3983   Professional Practice (6 week) 30 SCQF 9  
  Choose 1 option module from the following group:
  BA (Hons) Digital Marketing - These two modules operate in the second six weeks of delivery
Rt:D
  CB3028   Digital Marketing Project 30 SCQF 9  
  CB3926   Research in the Creative Industries 30 SCQF 9  
  Choose 1 option module from the following group:
  BA (Hons) Digital Marketing and Business Analytics - These two modules operate in the second six weeks of delivery
Rt:A
  CB3066   Business Analytics Project 30 SCQF 9  
  CB3926   Research in the Creative Industries 30 SCQF 9  
  Note: Route totals are not equal ->   Totals for Semester:   Route A: 60
Route B: 60
Route C: 120
Route D: 60
 
Route A - Route B - BA (Hons) Digital Marketing and Business Analytics - Taught Route in Aberdeen
Route B - Route C - Students undertaking 12 week professional practice
Route C - Route D - Year long placement
Route D - Route A - BA (Hons) Digital Marketing - Taught Route in Aberdeen *cannot study CB3028 twice
 
    Total for Stage: 150    
 
  Full-Time
  Stage 4   Semester 1 CREDITS LEVEL  
  CB4002   Digital Marketing Leadership 15 SCQF 10   A
  CB4009   Search Marketing 15 SCQF 10   A B
  CB4231   Database Management 15 SCQF 11   B
  CB4302   Research Methods 15 SCQF 10   A B
  Choose 1 option module from the following group:
  BA (Hons) Digital Marketing
Rt:A
  CB4020   Media Strategy and Innovation 15 SCQF 10  
  CB4324   Consumer Psychology 15 SCQF 10  
  CMM201   Programming Concepts for Business Analytics 15 SCQF 11  
  Choose 1 option module from the following group:
  BA (Hons) Digital Marketing and Business Analytics
Rt:B
  CB3162   Digital Media And User Experience 15 SCQF 9  
  CB4002   Digital Marketing Leadership 15 SCQF 10  
  CB4324   Consumer Psychology 15 SCQF 10  
    Total for Semester:   60  
Route A - Route A - BA (Hons) Digital Marketing
Route B - Route B - BA (Hons) Digital Marketing and Business Analytics
 
  Full-Time
  Stage 4   Semester 2 CREDITS LEVEL  
  CB4003   Digital Transformation and Ethics 15 SCQF 10   A B
  CB4007   Social Media Marketing 15 SCQF 10   A
  CB4322   Research Project 30 SCQF 10   A B
  CM4128   Optimisation For Decision Support 15 SCQF 10   B
    Total for Semester:   60  
Route A - Route A - BA (Hons) Digital Marketing
Route B - Route B - BA (Hons) Digital Marketing and Business Analytics
 
    Total for Stage: 120    
 
 

 

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