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Master of Science [MSc] Digital Marketing (for cohorts from 2022/23)

Course Specification: Core Award Data

Course Specification: Student Learning Experience

 

Full-Time   Stage 1   Semester 1 CREDITS LEVEL     CB4009   Search Marketing 15 SCQF 10   A B   CBM002   Digital Marketing Strategy 15 SCQF 11   A B   CBM300   Professional Skills Enhancement 15 SCQF 11   B   CBM727   Digital Production Tools And Techniques 30 SCQF 11   A   CBM839   Methods, Metrics and Analytics 15 SCQF 11   B     Total for Semester:   60   Route A - Students starting in September undertake their first semester [Semester 1] in September Route B - Students starting in January undertake their second semester [Semester 1] in September     Full-Time   Stage 1   Semester 2 CREDITS LEVEL     CB4007   Social Media Marketing 15 SCQF 10   A B   CBM209   Marketing Analytics 15 SCQF 11   A B   CBM300   Professional Skills Enhancement 15 SCQF 11   A   CBM727   Digital Production Tools And Techniques 30 SCQF 11   B   CBM839   Methods, Metrics and Analytics 15 SCQF 11   A     Total for Semester:   60   Route A - Students starting in September undertake their second semester [Semester 2] in January. Route B - Students starting in January undertake their first semester [Semester 2] in January.     Full-Time   Stage 1   Semester 3 CREDITS LEVEL     CBM101   Research Project 60 SCQF 11       Total for Semester:   60         Total for Stage: 180

Part-Time   Stage 1   Semester 1 CREDITS LEVEL     CB4009   Search Marketing 15 SCQF 10   A B   CBM002   Digital Marketing Strategy 15 SCQF 11   A B     Total for Semester:   30   Route A - part time students starting in September undertake their first semester [Semester 1] in September. Route B - part time students starting in January undertake their second semester [Semester 1] in September.     Part-Time   Stage 1   Semester 2 CREDITS LEVEL     CB4007   Social Media Marketing 15 SCQF 10   A   CBM209   Marketing Analytics 15 SCQF 11   A   CBM727   Digital Production Tools And Techniques 30 SCQF 11   B     Total for Semester:   30   Route A - part time students starting in September undertake their first semester [Semester 1] in September. Route B - part time students starting in January undertake their second semester [Semester 1] in September.     Part-Time   Stage 1   Semester 3 CREDITS LEVEL     CBM300   Professional Skills Enhancement 15 SCQF 11   B   CBM727   Digital Production Tools And Techniques 30 SCQF 11   A   CBM839   Methods, Metrics and Analytics 15 SCQF 11   B     Total for Semester:   30   Route A - part time students starting in September undertake their third semester [Semester 3] in September. Route B - part time students starting in January undertake their fourth semester [Semester 3] in September.     Part-Time   Stage 1   Semester 4 CREDITS LEVEL     CBM300   Professional Skills Enhancement 15 SCQF 11   A   CBM716   Digital Public Relations 30 SCQF 11   B   CBM839   Methods, Metrics and Analytics 15 SCQF 11   A     Total for Semester:   30   Route A - part time students starting in September undertake their fourth semester [Semester 4] in January. Route B - part time students starting in January undertake their third semester [Semester 4] in January.     Part-Time   Stage 1   Semester 5 CREDITS LEVEL     CBM101   Research Project -- SCQF 11   A B     Total for Semester:   0   Route A - part time students starting in September undertake their fifth semester [Semester 5] in May. Route B - part time students starting in January undertake their fifth semester [Semester 5] in January.     Part-Time   Stage 1   Semester 6 CREDITS LEVEL     CBM101   Research Project 60 SCQF 11   A B     Total for Semester:   60   Route A - part time students starting in September undertake their sixth semester [Semester 6] in September. Route B - part time students starting in January undertake their sixth semester [Semester 6] in May.       Total for Stage: 180         Notes:     Part-Time Online and Part-Time Blended Learning students follow the same (Part-Time) structure.

 

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