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Master of Science [MSc] Digital Marketing

Course Specification: Core Award Data

Course Specification: Student Learning Experience

 

Full-Time   Stage 1   Semester 1 CREDITS LEVEL     BSM727   Digital Production Tools And Techniques 30 SCQF 11     BSM729   Digital Marketing Strategy 30 SCQF 11       Total for Semester:   60       Full-Time   Stage 1   Semester 2 CREDITS LEVEL     BSM716   Digital Public Relations 30 SCQF 11     BSM728   Methods, Metrics And Analytics 30 SCQF 11       Total for Semester:   60       Full-Time   Stage 1   Semester 3 CREDITS LEVEL     Choose 1 option module from the following group:      BSM101   Dissertation 60 SCQF 11     BSM730   Digital Marketing Project 60 SCQF 11       Total for Semester:   60         Total for Stage: 180

Part-Time   Stage 1   Semester 1 CREDITS LEVEL     BSM727   Digital Production Tools And Techniques 30 SCQF 11       Total for Semester:   30       Part-Time   Stage 1   Semester 2 CREDITS LEVEL     BSM716   Digital Public Relations 30 SCQF 11       Total for Semester:   30       Part-Time   Stage 1   Semester 3 CREDITS LEVEL     BSM729   Digital Marketing Strategy 30 SCQF 11       Total for Semester:   30       Part-Time   Stage 1   Semester 4 CREDITS LEVEL     BSM728   Methods, Metrics And Analytics 30 SCQF 11       Total for Semester:   30       Part-Time   Stage 1   Semester 5 CREDITS LEVEL     Choose 1 option module from the following group:      BSM101   Dissertation 60 SCQF 11     BSM730   Digital Marketing Project 60 SCQF 11       Total for Semester:   60         Total for Stage: 180

 

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