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Master of Science [MSc] Digital Marketing (Session 2022/23)

Course Specification: Core Award Data

Course Specification: Student Learning Experience

 

  Full-Time
  Stage 1   Semester 1 CREDITS LEVEL  
  CB4009   Search Marketing 15 SCQF 10   A B
  CBM002   Digital Marketing Strategy 15 SCQF 11   A B
  CBM300   Professional Skills Enhancement 15 SCQF 11   B
  CBM727   Digital Production Tools And Techniques 30 SCQF 11   A
  CBM839   Methods, Metrics and Analytics 15 SCQF 11   B
    Total for Semester:   60  
Route A - Students starting in September undertake their first semester [Semester 1] in September
Route B - Students starting in January undertake their second semester [Semester 1] in September
 
  Full-Time
  Stage 1   Semester 2 CREDITS LEVEL  
  CBM300   Professional Skills Enhancement 15 SCQF 11   A
  CBM716   Digital Public Relations 30 SCQF 11   A B
  CBM727   Digital Production Tools And Techniques 30 SCQF 11   B
  CBM839   Methods, Metrics and Analytics 15 SCQF 11   A
    Total for Semester:   60  
Route A - Students starting in September undertake their second semester [Semester 2] in January.
Route B - Students starting in January undertake their first semester [Semester 2] in January.
 
  Full-Time
  Stage 1   Semester 3 CREDITS LEVEL  
  CBM101   Research Project 60 SCQF 11  
    Total for Semester:   60  
 
    Total for Stage: 180    
 
 
  Part-Time
  Stage 1   Semester 1 CREDITS LEVEL  
  CB4009   Search Marketing 15 SCQF 10   A B
  CBM002   Digital Marketing Strategy 15 SCQF 11   A B
    Total for Semester:   30  
Route A - part time students starting in September undertake their first semester [Semester 1] in September.
Route B - part time students starting in January undertake their second semester [Semester 1] in September.
 
  Part-Time
  Stage 1   Semester 2 CREDITS LEVEL  
  CBM716   Digital Public Relations 30 SCQF 11   A
  CBM727   Digital Production Tools And Techniques 30 SCQF 11   B
    Total for Semester:   30  
Route A - part time students starting in September undertake their second semester [Semester 2] in January.
Route B - part time students starting in January undertake their first semester [semester 2] in January.
 
  Part-Time
  Stage 1   Semester 3 CREDITS LEVEL  
  CBM300   Professional Skills Enhancement 15 SCQF 11   B
  CBM727   Digital Production Tools And Techniques 30 SCQF 11   A
  CBM839   Methods, Metrics and Analytics 15 SCQF 11   B
    Total for Semester:   30  
Route A - part time students starting in September undertake their third semester [Semester 3] in September.
Route B - part time students starting in January undertake their fourth semester [Semester 3] in September.
 
  Part-Time
  Stage 1   Semester 4 CREDITS LEVEL  
  CBM300   Professional Skills Enhancement 15 SCQF 11   A
  CBM716   Digital Public Relations 30 SCQF 11   B
  CBM839   Methods, Metrics and Analytics 15 SCQF 11   A
    Total for Semester:   30  
Route A - part time students starting in September undertake their fourth semester [Semester 4] in January.
Route B - part time students starting in January undertake their third semester [Semester 4] in January.
 
  Part-Time
  Stage 1   Semester 5 CREDITS LEVEL  
  CBM101   Research Project -- SCQF 11   A B
    Total for Semester:   0  
Route A - part time students starting in September undertake their fifth semester [Semester 5] in May.
Route B - part time students starting in January undertake their fifth semester [Semester 5] in January.
 
  Part-Time
  Stage 1   Semester 6 CREDITS LEVEL  
  CBM101   Research Project 60 SCQF 11   A B
    Total for Semester:   60  
Route A - part time students starting in September undertake their sixth semester [Semester 6] in September.
Route B - part time students starting in January undertake their sixth semester [Semester 6] in May.
 
    Total for Stage: 180    
 
  Notes:  
 

Part-Time Online and Part-Time Blended Learning students follow the same (Part-Time) structure.

 

 

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