<< Click to search Course Information Database again

Master of Science [MSc] International Marketing (Session 2022/23)

Course Specification: Core Award Data

Course Specification: Student Learning Experience

 

  Full-Time
  Stage 1   Semester 1 CREDITS LEVEL  
  CB4324   Consumer Psychology 15 SCQF 10   A B
  CBM300   Professional Skills Enhancement 15 SCQF 11   B
  CBM805   Strategic Digital Communications 30 SCQF 11   A
  CBM822   Marketing Strategy 15 SCQF 11   A B
  CBM839   Methods, Metrics and Analytics 15 SCQF 11   B
    Total for Semester:   60  
Route A - Students starting in September undertake their first semester [Semester 1] in September
Route B - Students starting in January undertake their second semester [Semester 2] in September
 
  Full-Time
  Stage 1   Semester 2 CREDITS LEVEL  
  CBM300   Professional Skills Enhancement 15 SCQF 11   A
  CBM805   Strategic Digital Communications 30 SCQF 11   B
  CBM839   Methods, Metrics and Analytics 15 SCQF 11   A
  Choose 2 option modules from the following group:
  
Rt:A Rt:B
  CBM123   Business Marketing and Innovation 15 SCQF 11  
  CBM209   Marketing Analytics 15 SCQF 11  
  CBM213   Global Brand Management 15 SCQF 11  
    Total for Semester:   60  
Route A - Students starting in September undertake their second semester [Semester 2] in January.
Route B - Students starting in January undertake their first semester [Semester 1] in January.
 
  Full-Time
  Stage 1   Semester 3 CREDITS LEVEL  
  CBM101   Research Project 60 SCQF 11  
    Total for Semester:   60  
 
    Total for Stage: 180    
 
 

 

Permanent link to this page