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Master of Science [MSc] International Marketing

Course Specification: Core Award Data

Course Specification: Student Learning Experience

 

  Full-Time
  Stage 1   Semester 1 CREDITS LEVEL  
  BSM805   Strategic Digital Communications 30 SCQF 11   B
  BSM822   Marketing Strategy 15 SCQF 11   A B
  CBM183   Consumer Branding 15 SCQF 11   A B
  CBM314   Professional Industry Experience 15 SCQF 11   A
  CBM839   Methods, Metrics And Analytics 15 SCQF 11   A
    Total for Semester:   60  
Route A - Students starting in January undertake their second semester [Semester 1] in September
Route B - Students starting in September undertake their first semester [Semester 1] in September
 
  Full-Time
  Stage 1   Semester 2 CREDITS LEVEL  
  BSM123   Business Marketing And Innovation 15 SCQF 11   A B
  BSM518   Global Marketing Management 15 SCQF 11   A B
  BSM805   Strategic Digital Communications 30 SCQF 11   B
  CBM314   Professional Industry Experience 15 SCQF 11   A
  CBM839   Methods, Metrics And Analytics 15 SCQF 11   A
    Total for Semester:   60  
Route A - Students starting in September undertake their second semester [Semester 1] in January.
Route B - Students starting in January undertake their first semester [Semester 2] in January.
 
  Full-Time
  Stage 1   Semester 3 CREDITS LEVEL  
  BSM101   Dissertation 60 SCQF 11  
    Total for Semester:   60  
 
    Total for Stage: 180    
 
 

 

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