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Bachelor of Arts with Honours [BA (Hons)] Digital Marketing

Course Specification: Core Award Data

Course Specification: Student Learning Experience

 

Full-Time   Stage 1   Semester 1 CREDITS LEVEL     BS1225   Marketing 15 SCQF 7     BS1288   Digital Media Platforms And Practices 15 SCQF 7     BS1290   Visual Culture and Design 30 SCQF 7       Total for Semester:   60       Full-Time   Stage 1   Semester 2 CREDITS LEVEL     BS1311   Managing In The Creative Industries 15 SCQF 7     BS2116   Consumer Behaviour 15 SCQF 8     CB1008   Content Marketing 30 SCQF 7       Total for Semester:   60         Total for Stage: 120

Full-Time   Stage 2   Semester 1 CREDITS LEVEL     BS2277   Brand Management 15 SCQF 8     CB2012   Introduction To Data Analytics And Visualisation 30 SCQF 8     CB2109   Integrated Marketing Communications 15 SCQF 8       Total for Semester:   60       Full-Time   Stage 2   Semester 2 CREDITS LEVEL     BS2253   Public Relations 15 SCQF 8     BS2257   Web Design 15 SCQF 8     CB2013   Digital Filmmaking 30 SCQF 8       Total for Semester:   60         Total for Stage: 120

Full-Time   Stage 3   Semester 1 CREDITS LEVEL     BS3138   Interactive Media Project 15 SCQF 9   A   BS3344   Study Abroad 8 15 SCQF 9   B   BS3347   Study Abroad 9 15 SCQF 9   B   BS3348   Study Abroad 10 15 SCQF 9   B   BS3349   Study Abroad 11 15 SCQF 9   B   CB3026   Business Strategy For Digital Marketers 15 SCQF 9   A   CB3027   Digital Marketing Agency 30 SCQF 9   A     Total for Semester:   60   Route A - Route A - Taught Route in Aberdeen Route B - Route B - Students undertaking study at a partner University select route B     Full-Time   Stage 3   Semester 2 CREDITS LEVEL     BS3926   Creative Industries Theory And Practice 30 SCQF 9   A B   BS3983   Professional Practice (6 week) 30 SCQF 9   B   BS3984   Professional Practice (12 week) 60 SCQF 9   C   Choose 1 option module from the following group:    Rt:A   BS3957   Business Start Up In The Creative Industries 30 SCQF 9     CB3028   Digital Marketing Project 30 SCQF 9       Total for Semester:   60   Route A - Route A - Taught Route in Aberdeen Route B - Route B - Students undertaking 6 week professional practice Route C - Route C - Students undertaking 12 week professional practice       Total for Stage: 120

Full-Time   Stage 4   Semester 1 CREDITS LEVEL     BS4302   Research Methods 15 SCQF 10     CB4007   Social Media Marketing 15 SCQF 10     CB4008   Digital Marketing Management 15 SCQF 10     Choose 1 option module from the following group:      BS4164   Media Strategy 15 SCQF 10     BS4324   Consumer Psychology 15 SCQF 10     CMM201   Programming Concepts for Business Analytics 15 SCQF 11       Total for Semester:   60       Full-Time   Stage 4   Semester 2 CREDITS LEVEL     BS4322   Research Project 30 SCQF 10     CB4009   Search Marketing 15 SCQF 10     CBM207   Data Governance And Ethics 15 SCQF 11       Total for Semester:   60         Total for Stage: 120

 

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