Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Tourism Entrepreneurship | |||
| Reference | CB1000 | Version | 1 |
| Created | December 2021 | SCQF Level | SCQF 7 |
| Approved | December 2021 | SCQF Points | 15 |
| Amended | ECTS Points | 7.5 | |
| Aims of Module | |||
|---|---|---|---|
| To develop entrepreneurial skills and business knowledge in aspiring tourism entrepreneurs through the exploration of cultural issues, and application of frameworks, and tools to support the development of a new venture. To evidence the feasibility, viability, desirability, and adaptability of an idea through the practical application of entrepreneurial knowledge and skills to ensure sustainable business growth. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Apply models and frameworks of entrepreneurship to a tourism business |
| 2 | Explore theories and best practice in the tourism sector for a new venture |
| 3 | Consider issues of culture, ethics and sustainability related to a tourism business |
| 4 | Create relevant business documents and materials for a tourism venture |
| 5 | Produce an action plan outlining the milestones for a tourism business |
| Indicative Module Content |
|---|
| Overview of entrepreneurship, exploring the entrepreneurial mindset, defining value proposition, producing a business model, setting a business mission and values, planning a marketing campaign, producing marketing materials, managing business finance, protecting intellectual property, working with suppliers, designing experiences, customer service, designing for cultural differences, considering ethical issues, sustainability in business, running an online business, legal responsibilities, making sales and leading as an entrepreneur. |
| Module Delivery |
|---|
| The module is delivered by a mix of self-paced online resources and tasks and interactive workshops working in collaborative groups with a practical assessment. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 24 | N/A |
| Non-Contact Hours | 76 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | 50 | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body | 50 |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4, 5 |
| Description: | Individual Portfolio | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The module is assessed by one component of a portfolio of evidence with 100% weighting assessed on a pass or fail basis | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| Pass | Over 40% of weighted criteria are marked as a pass |
| Fail | Less than 40% of weighted criteria are marked as a pass |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | OSTERWALDER, A. et al., 2014. Value Proposition Design: How to create products and services customers want. |
| 2 | WALMSLEY, A., 2018. Entrepreneurship in Tourism |
| 3 | ARELJEVIC, J., and PAGE, S., 2009. Tourism And Entrepreneurship: International Perspectives (Advances in Tourism Research) |
| 4 | MEYER, E., 2016. Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures |
| 5 | FITZPATRICK, R., 2013. The Mom Test: How to talk to customers and learn if your business is a good idea when everyone is lying to you |