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MODULE DESCRIPTOR
Module Title
Enterprising Women
Reference BS3000 Version 2
Created February 2022 SCQF Level SCQF 9
Approved May 2019 SCQF Points 15
Amended June 2022 ECTS Points 7.5

Aims of Module
To develop real life creative idea generation skills and knowledge and understanding of the characteristics of viable business opportunities, and to equip participants with the skills required to explore a business opportunity, conduct a feasibility study and experience the challenges of idea generation in a practical way.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Demonstrate skills in practical idea generation.
2 Explore a business opportunity in a specialised industry sector.
3 Design appropriate primary and secondary market, competition and customer research.
4 Reflect on the practicality and ethical implications of creative ideas.
5 Promote the business opportunity to potential stakeholders.
6 Demonstrate a critical understanding of the theoretical underpinnings of creativity and idea development

Indicative Module Content
Learning content will introduce the key issues surrounding idea generation, innovation, creative thinking, entrepreneurial marketing, business opportunity recognition, evaluation and strategic implementation, market knowledge, and competitor and customer analysis. Guest lectures and case studies of local entrepreneurs will expand participant knowledge and understanding of the practical issues faced in identifying and researching a viable business opportunity. Participants will demonstrate practical idea generation and will further explore and assess the business opportunity performing the necessary background research to produce a feasibility study for, and implementation of, the idea generated.

Module Delivery
This module is delivered through the provision of online resources accompanied by tutor-led collaborative discussions in tutorials and workshops. Participants undertake the necessary background research for their feasibility study and their presentation.

Indicative Student Workload Full Time Part Time
Contact Hours N/A 30
Non-Contact Hours N/A 120
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL N/A 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 50% Outcomes Assessed: 1, 2, 3, 5
Description: Presentation
Component 2
Type: Coursework Weighting: 50% Outcomes Assessed: 4, 6
Description: Individual Reflective Report

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 50% weighting of C1 and 50% weighting of C2 components. An overall minimum grade D is required to pass the module.
Coursework:
Coursework: A B C D E F NS
A A A B B C E
B A B B C C E
C B B C C D E
D B C C D D E
E C C D D E E
F E E E E E F
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BURNS, P., 2016. Entrepreneurship and small business: start-up, growth and maturity. 4th ed. Basingstoke: Palgrave Macmillan.
2 RAE, D., 2007. Entrepreneurship: from opportunity to action. Basingstoke: Palgrave Macmillan.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781