Directorate of Marketing, Communications and Student Recruitment
The Directorate forms part of the portfolio of the Vice-Principal and Pro-Vice Chancellor for Student Experience and External Relations.
We are here to:
- Enhance the corporate reputation of Robert Gordon University with external and internal stakeholders so as to support the delivery of ‘A Clear Future’.
- Enhance the brand of Robert Gordon University with potential students and customers so as to effectively position and promote us as a university of choice for study, research and partnership.
- Provide customer focussed professional services that convert enquiries into high quality applications and students enrolled on relevant courses.
We recognise that we can only deliver these aims through close and proactive partnership with the academic Faculties, Schools and Research Institutes and professional services across the university and active engagement with the Student Association.
Our Services
We deliver specific professional services for the whole university through our four operational teams, Communications, Enquiries and Admissions, International and Marketing. These are supported by a central Directorate We also have virtual teams, made up of individuals from across the Directorate specifically to support communication with the Faculties and related Research Institutes.
Meet the teams
Communications Team
Our experienced, media savvy communications staff provide consultancy on any communications and media relations issue. Whether you are looking to get your research noticed in the media, plan or promote an event or communicate to staff or students, we're here to help.
The team deliver a range of professional communication services from proactive and reactive media relations and internal communications to the delivery of corporate events.
Enquiries and Admissions Team
Our hard-working and experienced enquiries and admissions staff can provide consultancy on issues related to academic admissions, scholarships and entry requirements. Whether you want key student recruitment statistics, to check entry requirements or improve your conversion, we're here to help.The team deliver a range of professional services related to dealing with enquiries about university courses and admitting students.
International Team
With extensive knowledge of international markets, our experienced international staff can provide consultancy on any issues related to international recruitment or student exchange. Whether you want a detailed market analysis, to develop a new international course, or to get the best from student exchanges, we're here to help. The international team deliver a range of services related to the promotion of the University overseas and the active recruitment of international students.
Marketing Team
Our experienced, multi-disciplinary marketing staff can provide consultancy on any marketing issue. Whether you are looking to review your portfolio, launch a new distance learning course, or understand how to effectively price a course, we're here to help. The marketing team deliver a range of professional services related to promoting and positioning our brand and offer, both to business, schools and colleges and individual students.
Directorate Team
The central support for all our teams, the Directorate staff can provide specific consultancy on strategic issues and those specifically related to our website. We can help you whether you are looking to improve your online presence, engage in social media or need specific strategic support. The team deliver a range of services from managing and directing all university-wide services, administering budgets and resources and supporting delivery by all our teams.
