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MODULE DESCRIPTOR
Module Title
The Main Event
Reference BS4999 Version 4
Created April 2017 SCQF Level SCQF 10
Approved May 2013 SCQF Points 30
Amended June 2017 ECTS Points 15

Aims of Module
The aim of this module to give students an opportunity to demonstrate their complete understanding of the practical aspects of event management via the planning, delivery and evaluation of a live charitable event.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Demonstrate an ability to critically evaluate the feasibility of event concepts and develop comprehensive proposals from such processes.
2 Demonstrate a critical understanding of appropriate professional practices and actions via the production and management of a live event.
3 Demonstrate an ability to critically reflect upon their own professional practice and that of others in a live project setting.

Indicative Module Content
event management, event design, event marketing, event finance, event project management, event logistics, event delivery, event evaluation, event sponsorship, reflective practice

Module Delivery
This module is primarily student led, with students receiving supervision from both an academic mentor and an industry-based specialist.

Indicative Student Workload Full Time Part Time
Contact Hours 30 30
Non-Contact Hours 270 270
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 300 300
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only [for the purposes of the Key Information Set (KIS)]
Component 1
Type: Coursework Weighting: 25% Outcomes Assessed: 1
Description: An event proposal. The final grade will be allocated using an aggregated marking scheme. It is expected that component 1 will be completed as a group task of which all groups members are expected to contribute equally towards. Contribution will be assessed on attendance and observation of performance by a staff mentor.
Component 2
Type: Coursework Weighting: 50% Outcomes Assessed: 2
Description: Delivery of a live event. The final grade will be allocated using an aggregated marking scheme. It is expected that component 2 will be completed as a group task of which all groups members are expected to contribute equally towards. Contribution will be assessed on attendance and observation of performance by a staff mentor.
Component 3
Type: Coursework Weighting: 25% Outcomes Assessed: 3
Description: An individual reflective piece.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60% - 69%
C 50% - 59%
D 40% - 49%
E 35% - 39%
F 0% - 34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BOWDIN, G.A.J., et al. 2011. Events management. 3rd ed. Oxford: Elsevier Butterworth-Heinemann. ebook
2 EVENTSCOTLAND, 2006. Events management: a practical guide. Edinburgh: EventScotland.
3 SHONE, A., and PARRY, B., 2010. Successful event management: a practical handbook. 3rd ed. London: Thomson Learning.

 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781