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MODULE DESCRIPTOR
Module Title
Tourism Hospitality Environment and Industry
Reference BS1328 Version 2
Created April 2017 SCQF Level SCQF 7
Approved June 2003 SCQF Points 30
Amended August 2017 ECTS Points 15

Aims of Module
To provide the student with an understanding of the travel, tourism, leisure and hospitality industries and their importance to national and international economies.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Understand and apply theoretical concepts and models relevant to the leisure and tourism academic disciplines
2 Appraise the public and private sector structure in place to deliver national tourism. This will include key stakeholders: National Tourism Organisations (NTOs), Destination Management Organisations (DMOs), trade associations, local government, and national governments.
3 Appreciate the: social, economic, political, and environmental costs and benefits of tourism in the widest sense (individual, business, nationally and as a society)
4 Appraise the concepts of sharing economy and experience economy in the context of tourism
5 Appraise national and global travel provision and its links with the wider tourism industry
6 Understand how cultural variables affect management decisions within the tourism and hospitality industries

Indicative Module Content
The development of the travel, tourism, leisure and hospitality industries will be studied in relation to both the micro and macro environments in which they operate; the political and economic importance of the industries in regional, national and international contexts are balanced against the social and environmental consequences of developing tourism related industries; the managerial and operational strategies currently associated with the four industries are highlighted. The industries are analysed in the context of the wider global environment. Who the tourist is, key tourist destinations and the tourism product offered. A geographical focus on domestic and international tourism destinations.

Module Delivery
Key concepts are introduced and illustrated through the use of lectures, tutorial sessions, field trips, case studies, student centred learning exercises, industrial visits and guest lectures.

Indicative Student Workload Full Time Part Time
Contact Hours 60 60
Non-Contact Hours 240 240
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 300 300
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only [for the purposes of the Key Information Set (KIS)]
Component 1
Type: Coursework Weighting: 50% Outcomes Assessed: 1, 2, 3
Description: Group presentation
Component 2
Type: Coursework Weighting: 50% Outcomes Assessed: 4, 5, 6
Description: Individual report

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The Module is assessed by two components: C1 - Presentation - 50% weighting. C2 - Coursework - 50% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A At least 70% on weighted aggregate and at least 35% in each component
B At least 60% on weighted aggregate and at least 35% in each component
C At least 50% on weighted aggregate and at least 35% in each component
D At least 40% on weighted aggregate and at least 35% in each component
E At least 35% on weighted aggregate
F Less than 35% on weighted aggregate
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to SCQF 7 entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

ADDITIONAL NOTES
Students may be required to contribute to the costs of field visits.

INDICATIVE BIBLIOGRAPHY
1 COOPER, C. et al., 2008. Tourism: principles and practice. 4th ed. London: Pitman Publishing.
2 GARROD, B., FYALL, F. and LEASK, A., 2002. Scottish visitor attractions: managing visitor impacts. Tourism Management, 23(3), pp.265-279.
3 PAGE, S. and CONNELL, J., 2009. Tourism; a modern synthesis. 3rd ed. London: Cengage Learning. ebook
4 PENDER, L. and SHARPLEY, R., eds., 2005. The management of tourism. London: Sage. ebook

 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781