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MODULE DESCRIPTOR
Module Title
Commercial Value Creation
Reference SUM405 Version 2
Created May 2017 SCQF Level SCQF 11
Approved June 2012 SCQF Points 15
Amended December 2017 ECTS Points 7.5

Aims of Module
To facilitate a critical undertsanding of tools and techniques appropriate to commercial value creation.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Critically evaluate the requirements for value creation in the energy sectors.
2 Propose and develop the business case for market testing within a commercial environment.
3 Analyse and apply commercial value creation techniques within the energy sectors.

Indicative Module Content
Pre-contract process; the importance of competition; market testing / understanding contractor landscape; developing the business case for market testing; client and contractor alignment techniques; pre-qualifying & selecting suppliers for market testing (including available technology & industry data bases); competitive forces analysis; power positioning analysis; supplier positioning analysis; performance alignment techniques; managing the bidding & market test process; purchase price cost analysis methodologies; whole-life value assessment, industry based, real world case studies and scenarios.

Module Delivery
The module is delivered in Distance Learning Mode by self directed web-based learning materials supported by on-line tutorial support and discussion forums.

Indicative Student Workload Full Time Part Time
Contact Hours N/A 70
Non-Contact Hours N/A 80
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL N/A 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 40% Outcomes Assessed: 1, 2
Description: Normally a longitudinal assessment involving topic discussion forums (20%) and a group presentation (20%).
Component 2
Type: Coursework Weighting: 60% Outcomes Assessed: 1, 2, 3
Description: An individual written piece of work.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
In order to pass the module students must achieve 40% or greater in each component.
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or greater
B 60% or greater
C 50% or greater
D 40% or greater
E 35% or greater
F Less than 35%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to course entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

ADDITIONAL NOTES
This module is a core part of the MSc Commercial Practice for the Energy Sectors. The module may be taken as a stand-alone study package.

INDICATIVE BIBLIOGRAPHY
1 Chartered Inst. of Public Finance and Accounancy, 1996, Achieving Value for Money Through Competition: 27 Case Studies of CCT/Market Testing Experience in Great Britain. ISBN 0-85299-711-6.
2 Porter, M. E., 2004,Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press.
3 Schuh, Christian; Raudabaugh, Joseph L.; Kromoser, Robert; Strohmer, Michael F., and Triplat, Alenka, , 2011, The Purchasing Chessboard: 64 Methods to Reduce Costs and Increase Value with Suppliers, Springer.
4 Armstrong, Michael, 2006, A handbook of management techniques [electronic resource] : a comprehensive guide to achieving managerial excellence and improved decision making.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781