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MODULE DESCRIPTOR
Module Title
Building Sustainable Community Relations
Reference SSM208 Version 5
Created April 2017 SCQF Level SCQF 11
Approved May 2011 SCQF Points 15
Amended August 2017 ECTS Points 7.5

Aims of Module
To provide a critical understanding of the ways in which individuals, communities and cultures are positively and negatively shaped through their interactions with private companies.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Discuss and provide a critical analysis of the main social and cultural factors shaping the interactions between private companies and communities.
2 Analyse critically the positive and negative social and cultural consequences arising from corporate community relations.
3 Assess critically the importance of maintaining sustainable corporate community relations and the key issues involved in achieving this.
4 Draw on critical reflections of own and others' roles and responsibilities within the context of facilitating effective community engagement.

Indicative Module Content
Culture, community and society; Corporate responsibility and community; Corporate and community dialogue; Community engagements; Community, culture and lifestyles; Participatory appraisal; Action research; Power relations; Thinking reflexively about corporations and communities; Practicing engagement techniques;

Module Delivery
A combination of lectures, seminars, presentations, directed online learning, directed reading, preparatory work and private study, as appropriate to the student's chosen mode of attendance.

Indicative Student Workload Full Time Part Time
Contact Hours 36 12
Non-Contact Hours 114 138
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 30% Outcomes Assessed: 1
Description: Component 1 will be assessed by coursework (Practical Exercise)
Component 2
Type: Coursework Weighting: 70% Outcomes Assessed: 2, 3, 4
Description: Component 2 will be assessed by coursework (Written Report)

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
Component 1 (refer x axis along top of grid) contributes approximately 30% to the module total. Component 2 (refer y axis on left side grid) contributes approximately 70% to the module total.
Coursework:
Coursework: A B C D E F NS
A A A B B B E
B B B B C C E
C B C C C D E
D C C D D D E
E D D D E E E
F E E E F F F
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to course entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 MAYO, M., 2013. Community Research for Community Development. London: Palgrave.
2 RIGOV, D., and ZOLLO, M., 2007. The impact of national culture on corporate social responsibility. Corporate Governance, 7(4), pp. 476-485.
3 SCHECH, S., and HAGGIS, J., 2000. Culture and development: a critical introduction. Oxford: Blackwell.
4 ZANVLIET, L., and ANDERSON, M., 2009. Getting it right: making corporate community relations work. Sheffield: Greenleaf.
5 AMIT, V., and RAPPORT, N., 2012. Community, cosmopolitanism and the problem of human commonality.London: Pluto.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781