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MODULE DESCRIPTOR
Module Title
Media, Culture And Society
Reference SS4053 Version 5
Created February 2022 SCQF Level SCQF 10
Approved August 2010 SCQF Points 15
Amended February 2022 ECTS Points 7.5

Aims of Module
To understand and analyse the inter-relationship between society and culture. To understand, with reference to cultural products such as novels, films, paintings and music, how social organisation interacts with culture and cultural production and vice versa. To understand and analyse the inter-relationship between the media and socio-cultural change.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Critically assess the major themes and issues of a social science based analysis of culture, creativity and cultural production e.g. media and art.
2 Critically evaluate key approaches to analysing cultural production, cultural forms and culture change.
3 Critically interrogate aspects of contemporary culture using a variety of social science based theories and approaches.

Indicative Module Content
Introduction to conceptions of culture with explicit reference to non-western understandings of culture. Power and the representation of culture. Embodying culture. Semiotic approaches to culture. The interpretation of cultures. Performing culture. Improvising culture. Culture, hegemony and resistance. Globalisation, cosmopolitanism, Orientalism and decolonialisation.

Module Delivery
This is a mainly lecture based module with supporting seminars/workshops and student-centred learning. The on-campus activities will be supplemented and supported with online activities where appropriate.

Indicative Student Workload Full Time Part Time
Contact Hours 22 N/A
Non-Contact Hours 128 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: Component 1 will be assessed by written coursework.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
There is one coursework which contributes 100% to the module total.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs an A in C1.
B The student needs a B in C1.
C The student needs a C in C1.
D The student needs a D in C1.
E The student needs an E in C1.
F The student needs an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None, in addition to SCQF 10 entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BOURDIEU, P. 1986. Distinction : a social critique of the judgement of taste. Cambridge, Mass.: Harvard University Press.
2 DORING, N., REIF, A. and POESCHL, S. 2016. How gender-stereotypical are selfies? A content analysis and comparison with magazine adverts. Computers in Human Behaviour 55, Part B. 955-962
3 HARRIS, J. 2015. Transnational Capital and the technology of domination and desire. Race and Class. 57(1) 3-19.
4 MACKEY, M. 2011. Narrative Pleasures in Young Adult Novels, Films and Videos. Basingstoke: Palgrave Macmillan


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781