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MODULE DESCRIPTOR
Module Title
Sociology Of Consumer Culture
Reference SS3043 Version 9
Created December 2022 SCQF Level SCQF 9
Approved July 2007 SCQF Points 15
Amended February 2023 ECTS Points 7.5

Aims of Module
The aims of the module are to provide students with requisite knowledge of a range of different sociological perspectives on the origins and development of consumption as a significant area of social life and to equip students with a critical understanding of the contribution of sociological approaches in addressing specific consumption practices.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Critically examine the significance of consumption as an area of sociological concern.
2 Conceptualise the social and historical context of consumption practices.
3 Apply sociological concepts and perspectives to a range of contemporary consumption practices.

Indicative Module Content
The history of consumption in the West. Conspicuous consumption and status. Class, inequality and omnivorous consumption practices. Consumer capitalism. Culture, relationships and meaning. Consumer identities. Advertising and social media. Fairtrade and ethical consumption. Consumer credit and debt.

Module Delivery
This is a mainly lecture based module with supporting seminars/workshops and student-centred learning. The on-campus activities will be supplemented and supported with online activities where appropriate.

Indicative Student Workload Full Time Part Time
Contact Hours 24 N/A
Non-Contact Hours 126 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: Component 1 will be assessed by coursework - online portfolio

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
There is one component which contributes 100% to the module total.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs an A in C1.
B The student needs an B in C1.
C The student needs an C in C1.
D The student needs an D in C1.
E The student needs an E in C1.
F The student needs an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None, in addition to SCQF 9 entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 LURY, C., 2011. Consumer Culture. 2nd ed. Cambridge: Polity Press.
2 MATHUR, N., Ed. 2014. Consumer Culture, Modernity and Identity. London: Sage.
3 ARNOULD, E. J., & THOMPSON, C.J. (Eds.). 2018. Consumer culture theory. London: Sage.
4 SASSATELLI, R., 2007. Consumer Culture: History, Theory and Politics. London: Sage
5 WARDE, A. 2015. The sociology of consumption: Its recent development. Annual review of sociology, 41, 117-134.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781