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MODULE DESCRIPTOR
Module Title
Business Ideas and Opportunities
Reference CM3704 Version 3
Created March 2019 SCQF Level SCQF 9
Approved June 2017 SCQF Points 30
Amended May 2019 ECTS Points 15

Aims of Module
To develop creative idea generation and entrepreneurial skills to either start or grow an existing business through digital transformation.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Generate a new business idea or business diversification/growth opportunity.
2 Design and undertake appropriate market, competition, and customer research in order to evaluate the feasibility of a proposed business initiative.
3 Develop a business proposal and pitch it to potential stakeholders and interested parties.
4 Assess the practicality of creative ideas and digital transformation within the scope of the business.

Indicative Module Content
Key issues surrounding idea generation, innovation, creative thinking and entrepreneurship. Types of technology enterprises. Business opportunity recognition and evaluation, digital transformation and the digital business maturity model, business growth and diversification, market research, fundraising, intellectual property rights. Business planning, business proposal development and presentation.

Module Delivery
The module is delivered in Blended Learning mode using structured online learning materials/activities and directed study, facilitated by regular online tutor support. Workplace Mentor support and work-based learning activities will allow students to contextualise this learning to their own workplace. Face-to-face engagement occurs through annual induction sessions, employer work-site visits, and modular on-campus workshops.

Indicative Student Workload Full Time Part Time
Contact Hours 30 N/A
Non-Contact Hours 30 N/A
Placement/Work-Based Learning Experience [Notional] Hours 240 N/A
TOTAL 300 N/A
Actual Placement hours for professional, statutory or regulatory body 240  

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: The coursework will consist of a report outlining a business proposal.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None, in addition to course entry requirements.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 DUENING, T.N., HISRICH, R.A. and LECHTER, M.A., 2014. Technology Entrepreneurship: Taking Innovation to the Marketplace. Academic Press.
2 DRUCKER, P., 2014. Innovation and entrepreneurship. Routledge.
3 KURATKO, D.F., 2016. Entrepreneurship: Theory, process, and practice. Cengage Learning.
4 Bounfour, A., 2016. Digital Futures, Digital Transformation: From Lean Production to Acceluction. Cham: Springer.
5 Heinze, A. et al., 2016. Digital and social media marketing: A results‐driven approach. London, UK: Routledge.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781