Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Web And Mobile Development In Practice | |||
| Reference | CM3140 | Version | 1 |
| Created | September 2023 | SCQF Level | SCQF 9 |
| Approved | April 2024 | SCQF Points | 15 |
| Amended | ECTS Points | 7.5 | |
| Aims of Module | |||
|---|---|---|---|
| To introduce the concepts and principles of contemporary digital marketing, and provide students with the opportunity to develop associated digital assets while working as part of an interdisciplinary marketing agency team. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Demonstrate understanding of digital marketing approaches, their underlying concepts, and principles. |
| 2 | Interpret plans for digital marketing agencies with respect to the selection of appropriate digital technologies for implementing associated digital assets. |
| 3 | Assemble working digital assets to support a marketing agency. |
| 4 | Demonstrate ability to collaborate in a small interdisciplinary team, adopting best practices for software development while evaluating individual and peer contributions. |
| Indicative Module Content |
|---|
| There will be taught sessions that cover relevant aspects of digital marketing strategy, project management, and interdisciplinary relationship management, along with software development planning, development, and deployment in the context of a digital marketing project. |
| Module Delivery |
|---|
| This module will be delivered via: staff presentations, access to industry experience and support and collaborative group workshops. Workshops will place a significant emphasis upon student planning, presentation and collaboration, both as individuals and team members |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 30 | N/A |
| Non-Contact Hours | 120 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4 |
| Description: | Team-based design, development, and evaluation of digital assets associated with a marketing agency. | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighing of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1 |
| B | The student needs to achieve a B in C1 |
| C | The student needs to achieve a C in C1 |
| D | The student needs to achieve a D in C1 |
| E | The student needs to achieve an E in C1 |
| F | The student needs to achieve an F in C1 |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | CHAFFEY, D. and ELLIS-CHADWICK, F., 2016. Digital Marketing.6th ed. New Jersey: Pearson. Available as Ebook. |
| 2 | CHARLESWORTH, A., 2018. Digital Marketing: A Practical Approach. 3rd ed. Oxon: Routledge. |
| 3 | SHIVAKUMAR, S.K., 2018.Complete Guide To Digital Project Management: From Pre-Sales To Post-Production. New York: Apress.Available as Ebook. |
| 4 | KNAPP, J., ZERATSKY, J. and KOWITZ, B., 2016. Sprint: How to solve big problems and test new ideas in just five days. Simon and Schuster. |
| 5 | McDONALD, K.J., 2015. Beyond Requirements: Analysis with an Agile Mindset. Addison-Wesley Professional. |