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MODULE DESCRIPTOR
Module Title
Digital Media Design and Development
Reference CM2107 Version 1
Created April 2017 SCQF Level SCQF 8
Approved August 2017 SCQF Points 30
Amended ECTS Points 15

Aims of Module
To provide the student with the fundamental principles of concept development, scriptwriting, storyboarding and animation. To develop 2D animation based on core fundamentals.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Select appropriate animation theories, processes and outcomes in the development of an animated product.
2 Research and develop an animation concept.
3 Identify key concepts in scriptwriting and storyboarding and implement them in the animation process.
4 Select and implement a range of appropriate fundamental animation techniques.
5 Critically evaluate and report on the development of an animated product.

Indicative Module Content
Preparation: Research methods, scriptwriting, storyboarding, concept resolution and general workflow. Perspective: Horizon, vanishing points, guidelines, grid. Composition: Camera, scene staging, lighting and depth. Concept & design: Environment, character, movement, character and environment development. Animation techniques: Disney's 12 principles of animation, walk cycles, timing, animation style, effects and sound development for animation.

Module Delivery
Key concepts are introduced and illustrated through lectures. In the laboratories the students will progress through a sequence of exercises to develop sufficient knowledge of 2D animation techniques to enable them to complete the practical design and implementation.

Indicative Student Workload Full Time Part Time
Contact Hours 77 N/A
Non-Contact Hours 223 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 300 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4, 5
Description: This component consists of a coursework assignment assessing the module learning outcomes.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighing of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1
B The student needs to achieve a B in C1
C The student needs to achieve a C in C1
D The student needs to achieve a D in C1
E The student needs to achieve an E in C1
F The student needs to achieve an F in C1
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module CM1105 Digital Graphics Techniques, CM2106 Interactive 2D Scripting, or equivalent.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 WILLIAMS, R., 2009. The Animator's Survival Kit. Expanded Edition.
2 SCOTT, J., 2002. How to Write for Animation. Overlook Hardcover.
3 HART, J., 2013. The Art of the Storyboard: A Filmmaker's Introduction. Focal Press.
4 GHERTNER, E., 2012. Layout and Composition for Animation. Focal Press.
5 WHITE, T., 2006. Animation from Pencils to Pixels: Classical Techniques for the Digital Animator. Focal Press.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781