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MODULE DESCRIPTOR
Module Title
Fashion Internationalisation and Distribution
Reference CBM661 Version 1
Created January 2020 SCQF Level SCQF 11
Approved June 2018 SCQF Points 15
Amended November 2017 ECTS Points 7.5

Aims of Module
To provide the student with the ability to evaluate definitions, models, motivation methods and supply chain processes associated with fashion retailers when entering into international markets.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Identify and evaluate the range, scope and process of the internationalisation of fashion retailing.
2 Identify key aspects and analyse relationships within supply chain processes and the logistics mix giving consideration to international approaches.
3 Critically analyse company motivation for international market entry with consideration for the domestic operation.
4 Critically appraise the use of relevant theoretical models in discussing the internationalisation process.

Indicative Module Content
Internationalisation: definition, the growth and form of internationalisation. Motives: use of academic concepts, push, pull and facilitating factors. Methods of entry and market appraisal: Concept and brand: franchising, direct entry, joint venture, merger, acquisition and internet. Supply chain processes; channel relationships between the organisation, suppliers and service providers, quick response, category management, product replenishment, efficient consumer response. Logistics mix; transport, inventory, packaging, administration, storage, international approaches to supply chain management. Models associated with internationalisation and pattern of a company moves: Use of relevant academic concepts and models in relation to the company internationalisation and its form of competitive advantage.

Module Delivery
This is a lecture based course, supplemented by tutorials and case studies. Key concepts are reinforced through directed reading, student centred learning, tutorial discussion, case studies and independent research.

Indicative Student Workload Full Time Part Time
Contact Hours 43 N/A
Non-Contact Hours 107 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Individual Portfolio Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None, in addition to course entry requirements.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 ALEXANDER, N., and DOHERTY, A.M., 2009. International retailing. London: Blackwell Publishers Ltd.
2 FERNIE, J. and GRANT, D.B., 2015. Fashion logistics: insights into the fashion retail supply chain. London: Kogan Page.
3 STALL-MEADOWS, C., 2010. Fashion now: a global perspective. Harlow: Prentice Hall.
4 FERNIE, J. and SPARKS, L., 2014. Logistics and retail management. 4th ed London: Kogan Page. ebook
5 STERNQUIST, B., and GOLDMSITH, E., 2018. International retailing. 3rd ed. New York: Fairchild Publications.
6 FERNIE, J. and SPARKS, L., 2019. Logistics and retail management. 5th ed. London: Kogan Page.
7 GROSE, V., and MANSFIELD., 2023. Fashion supply chain management : integrating sustainability through the fashion supply chain. London: Routledge.


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