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MODULE DESCRIPTOR
Module Title
Strategic Business Management
Reference CBM212 Version 2
Created May 2022 SCQF Level SCQF 11
Approved July 2019 SCQF Points 15
Amended August 2022 ECTS Points 7.5

Aims of Module
This module will enable students to demonstrate knowledge, understanding and analytic approaches to strategic management in international businesses. It provides opportunities to evaluate competitive practices in a variety of sectors and propose actions for achieving competitive advantage in an international business environment.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Prepare an environmental, industry and value propositions analysis of the hotel industry and determine the strategic position of the business.
2 Analyse the strategic orientation of value propositions and business models, recognising strategic options to establish the strategic directions of a business.
3 Evaluate the value propositions of a business and establish the degree of congruence between the strategic position and strategic choice.
4 Generate alternative options and make recommendations for a sustainable, strategic business direction.

Indicative Module Content
The module introduces industry structures, integration, company values and mission statements. It addresses business growth strategies: alliances, mergers and acquisitions, franchising and ownership models. The PESTEL macro environment and Porter's 5 forces in addition to Ansoff's matrix and sector analysis are discussed. Furthermore, the module covers market segmentation, market share and niche markets, and leads students to strategic capabilities, competitive positioning, Bowman's strategic clock, market opportunities, strategy development and resourcing considerations.

Module Delivery
The module will be taught through a combination of lectures, tutorials and student-led activities, including a variety of case studies.

Indicative Student Workload Full Time Part Time
Contact Hours 30 30
Non-Contact Hours 120 120
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Individual Written Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1
B The student needs to achieve a B in C1
C The student needs to achieve a C in C1
D The student needs to achieve a D in C1
E The student needs to achieve an E in C1
F The student needs to achieve an F in C1
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 AUDRETSCH, D.B. et al., 2023. The strategic management of place at work : Why, what, how and where. Cham: Springer.
2 GRÜNIG, R. et al., 2022. The strategy planning process : Strategic analyses, objectives, options and projects. 3rd ed. Cham: Springer.
3 GUTTERMAN, A.S., 2021. Strategic planning for sustainability. New York, N.Y: Business Expert Press.
4 HILL, C.W.L., TOMAS, G. and HULT, M., 2020. International business: competing in the global marketplace. 13th ed. New York. McGraw Hill.
5 HITT, M., IRELAND, R. and HOSKISSON, R., 2019. Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th Edition. Boston: CENGAGE Learning.
6 THOMPSON, A. et al., 2021. Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 23rd Edition. New York: McGraw Hill Education.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781