Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Fashion Brand Strategy In The Business Environment | |||
| Reference | CBM182 | Version | 2 |
| Created | January 2020 | SCQF Level | SCQF 11 |
| Approved | June 2018 | SCQF Points | 15 |
| Amended | June 2020 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| To examine key issues facing fashion businesses and provide an advanced appraisal of brand theory and practice in the creation of competitive advantage in a dynamic business environment. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Critically appraise and apply appropriate management theories and strategies in the analysis of the fashion business environment. |
| 2 | Critically examine the theories and concepts that explain the form and function of fashion brands from consumer and business perspectives. |
| 3 | Critically evaluate and propose brand management strategies and techniques that contribute to achieving competitive advantage within the business environment. |
| 4 | Examine and critically evaluate business strategies and structures of fashion brands in the competitive fashion marketplace. |
| Indicative Module Content |
|---|
| Key terms, concepts, and definitions in brand management. Different tools and techniques for strategic brand management and for achieving positive brand equity. Luxury fashion branding, trends and market strategies. Fashion business environment and differing perspectives of models of management and business structures. Internal and external market analysis. Key business strategy decisions while considering the creation of competitive advantage. |
| Module Delivery |
|---|
| The module is delivered by lectures and tutorials, supplemented by directed reading from key texts and academic journals. Practical tutorial tasks and student presentation are incorporated to enhance learning and transferable skills. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 36 | N/A |
| Non-Contact Hours | 114 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4 |
| Description: | Group and Individual Portfolio Assessment | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1. |
| B | The student needs to achieve a B in C1. |
| C | The student needs to achieve a C in C1. |
| D | The student needs to achieve a D in C1. |
| E | The student needs to achieve an E in C1. |
| F | The student needs to achieve an F in C1. |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None in addition to course entry requirements or equivalent. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | LYNCH, R. 2006. Corporate Strategy 4th Edition. Harlow: FT Prentice Hall |
| 2 | KELLER, K., L., APERIA, T. and GRORGSON, M. 2011. Strategic Brand Management, 2nd ed. London: Prentice Hall. |
| 3 | JOHNSON, G., SCHOLES, K., WHITTINGTON, R. Exploring Corporate Strategy 8th Edition. Harlow: FT Prentice Hall |
| 4 | KAPFERER, J., N. 2012. The New Strategic Brand Management: Advanced Insights and Strategic Thinking, 5th ed. London" Kogan Page |