Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Business Marketing and Innovation | |||
| Reference | CBM123 | Version | 2 |
| Created | February 2024 | SCQF Level | SCQF 11 |
| Approved | February 2019 | SCQF Points | 15 |
| Amended | April 2024 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| The aim of this module is to equip students with a holistic understanding of the key issues shaping business-to-business (B2B) marketing and innovation. This module and assessment builds on previous understanding of marketing and business management concepts to focus on a more in-depth evaluation of the creative/innovation process and the skills necessary to succeed in a B2B context. This module and assessment will address the theoretical and conceptual relevance in marketing and business literature. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Critically review management practice in B2B Marketing. |
| 2 | Appreciate the complementary functional disciplines that impact B2B marketing and innovation. |
| 3 | Critically debate alternative theories of sustainable competitive advantage in dynamic environments. |
| 4 | Examine the strategic and managerial implications of alternative approaches to sustaining competitive advantage through evolving business processes and approaches to product innovation. |
| Indicative Module Content |
|---|
| In relation to the learning outcomes the topic areas will focus on B2B marketing fundamentals, business creativity and innovation, the new product and/or service development process and technology transfer, the marketing mix in a B2B context and strategic alliances, organisational buying behaviour and key account management and B2B marketing trends. |
| Module Delivery |
|---|
| This module is delivered on campus by lectures, interactive group work, case study and self-directed study. Online delivery includes lecture and tutorial — when appropriate — recordings. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 36 | 36 |
| Non-Contact Hours | 114 | 114 |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | 150 |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4 |
| Description: | Individual Pre-Recorded Microsoft® PowerPoint Proposal Presentation Video With a Voiceover | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1. |
| B | The student needs to achieve a B in C1. |
| C | The student needs to achieve a C in C1. |
| D | The student needs to achieve a D in C1. |
| E | The student needs to achieve an E in C1. |
| F | The student needs to achieve an F in C1. |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| ADDITIONAL NOTES |
|---|
| Students who engage with this module through attendance and participation will be exposed to the following Meta Skills: Critical Thinking, Creativity and Communicating. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | BESSANT, J. and TIDD, J., 2015. Innovation and Entrepreneurship. 3rd ed. Chichester, West Sussex, England: Wiley. |
| 2 | FILL, C. and FILL, K.E., 2005. Business-to-Business Marketing: Relationships, Systems and Communications. 1st ed. Harlow, Essex, England: Pearson Education. |
| 3 | HUTT, M.D. and SPEH, T.W., 2013. Business Marketing Management: B2B. 11th ed. Mason, Ohio, United States of America: South-Western Cengage Learning. |
| 4 | PRIOR, D.D., 2021. Organisational Buying: A Multidisciplinary Perspective. 1st ed. Cham, Zug, Switzerland: Springer Nature Switzerland AG. |
| 5 | STAMM, B.V., 2008. Managing Innovation, Design and Creativity. 2nd ed. Chichester, West Sussex, England: Hoboken, New Jersey, United States of America: John Wiley & Sons. |
| 6 | TAYLOR, H., 2018. B2B Marketing Strategy: Differentiate, develop and deliver lasting customer engagement. 1st ed. London, England: Kogan Page. |
| 7 | TIDD, J., and BESSANT, J. 2014. Strategic Innovation Management. 1st ed. Chichester, West Sussex, England: Wiley. |
| 8 | TROTT, P., 2021. Innovation Management and New Product Development. 7th ed. Harlow, Essex, England: Pearson Education. |