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MODULE DESCRIPTOR
Module Title
Digital Business
Reference CB4331 Version 2
Created June 2023 SCQF Level SCQF 10
Approved July 2019 SCQF Points 15
Amended July 2023 ECTS Points 7.5

Aims of Module
To enable students to distinguish and critically appraise the key e-business concepts and techniques and how these can be applied to organisations.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Critically evaluate the key concepts of digital business.
2 Explain how various Internet-based business models relate to organisational processes.
3 Critically appraise appropriate business or organisational situations where digital business can be applied.
4 Critically assess the benefits of digital business research in business or organisational contexts.

Indicative Module Content
Rationale for the use of digital technology in business and the accrued benefits, looking at dissemination and intermediation. Internet-based digital business models in B2C and B2B contexts, including; retail, auctions, marketplaces, supply chain integration, application service provision. Process based view of the organisation looking at the impact of digital business on: sales; marketing; HRM; supply chain and other organisational functions. Use of academic approaches to measuring and providing insight into digital business issues. Implementation issues.

Module Delivery
The module will consist of lectures with supportive seminars/tutorials and student centred learning which takes the form of directed reading, independent research and set activities to support the tutorial work. Much of the reading, research and activities will be web-based.

Indicative Student Workload Full Time Part Time
Contact Hours 36 N/A
Non-Contact Hours 114 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Portfolio Assessment: A written presentation produced individually. Detailed assessment instructions will be provided in the module guide which is updated each year to reflect changes in the external environment.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A Students must achieve an A in C1.
B Students must achieve a B in C1.
C Students must achieve a C in C1.
D Students must achieve a D in C1.
E Students must achieve an E in C1.
F Students must achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 CHAFFEY, D., HEMPHILL, T., and EDMUNDSON-BIRD, D., 2019. Digital business and e-commerce management: strategy, implementation and practice. 7th ed. Harlow: Pearson Education Limited.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781