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MODULE DESCRIPTOR
Module Title
Lifestyle Consumption and Experience Economies
Reference CB4294 Version 2
Created February 2024 SCQF Level SCQF 10
Approved June 2018 SCQF Points 15
Amended April 2024 ECTS Points 7.5

Aims of Module
This module aims to examine the field of experience management and its emergence in relation to the growth of lifestyle consumption.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Critically examine the emergence of the experience economy and its implication for a relevant subject area
2 Critically discuss lifestyle consumption within a relevant subject area and setting
3 Critically discuss factors influencing consumer behaviour within an experience economy
4 Apply core concepts of experience and lifestyle to a subject specific case study

Indicative Module Content
This module engages with the following content: the experience economy, lifestyle, experiential marketing, luxury branding, symbolic consumption, rationalization, authenticity and hyper-reality, performance and performativity, globalisation, subculture, postmodernism. It engages students with UNESCO'S Education for Sustainable Development Systems Thinking, Critical Thinking , Collaboration and Self-Awareness competencies in terms of recognising and understanding relationships between ideas, reflecting on our ideas, behaviours and the perception of others, critiquing wider social and cultural practices, understanding the needs, perspectives and actions of others, and facilitating collaborative and participatory problem solving in class discussion and debate.

Module Delivery
Key concepts will be introduced through a series of lectures. Students will discuss contextualized concepts in tutorials underpinned by student-developed case studies. Learning will be supported via directed readings.

Indicative Student Workload Full Time Part Time
Contact Hours 36 36
Non-Contact Hours 114 114
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Individual Written Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 Andrews, H. and Leopold, T., 2013. Events and the social sciences. Routledge.
2 Best, S., 2009. Leisure studies: themes and perspectives. Sage.
3 Longhurst, B., Smith, G., Bagnall, G., Crawford, G. and Ogborn, M., 2016. Introducing cultural studies. Taylor & Francis.
4 Miles, S., 2001. Social theory in the real world. Sage.
5 Pine, B.J. and Gilmore, J., 2011. Experience economy. 2nd ed. Boston: Harvard Business School.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781