Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Revenue Management | |||
| Reference | CB4240 | Version | 1 |
| Created | August 2021 | SCQF Level | SCQF 10 |
| Approved | August 2022 | SCQF Points | 15 |
| Amended | ECTS Points | 7.5 | |
| Aims of Module | |||
|---|---|---|---|
| The module prepares learners with an understanding of the impacts of revenue and resource management strategies on hospitality businesses. It enables learners with the needed data analytics skills for accurate forecasting and pricing models, and the needed skills for resource management. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Demonstrate a critical understanding of revenue and resource management strategies in the service sector. |
| 2 | Propose an effective resource development plan for a hospitality business. |
| 3 | Develop a detailed revenue management plan for a hospitality business. |
| Indicative Module Content |
|---|
| Forecasting trends, budgeting strategies, segmentation, effective yielding, revenue management performance, total revenue management, big data, resource leveling, resource utilisation, financial resources, human skills, IT resources, production and natural resources. |
| Module Delivery |
|---|
| Core concepts delivered through lectures. Supporting workshops developing the needed skills to use revenue management tools/software. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 30 | N/A |
| Non-Contact Hours | 120 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3 |
| Description: | Individual: resource development and revenue management plan | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The module is assessed by one component: C1 - Coursework - 100%. Module Pass Mark = D (40%). | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | 70% or above |
| B | 60% - 69% |
| C | 50% - 59% |
| D | 40% - 49% |
| E | 35% - 39% |
| F | 0% - 34% |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | CAPOCCHI, A., 2019. Economic Value and Revenue Management Systems: An Integrated Business Management Model. Cham: Springer. |
| 2 | HELMOLD, M., 2020. Total revenue management (TRM) : case studies, best practices and industry insights. Cham: Springer. |
| 3 | TRANTER, K.A., STUART-HILL, T. and PARKER, J., 2009. An introduction to revenue management for the hospitality industry : principles and practices for the real world. Upper Saddle River, N.J: Pearson Prentice Hall. |
| 4 | VANKA, S. et al., 2020. Sustainable Human Resource Management: Transforming Organizations, Societies and Environment. Singapore: Springer Singapore Pte. Limited. |
| 5 | YEOMAN, I. and MCMAHON-BEATTIE, U., 2010. Revenue management A practical pricing perspective. Basingstoke: Palgrave Macmillan. |