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MODULE DESCRIPTOR
Module Title
Managing Strategy For Hospitality
Reference CB4230 Version 2
Created June 2023 SCQF Level SCQF 10
Approved October 2020 SCQF Points 15
Amended July 2023 ECTS Points 7.5

Aims of Module
To investigate and evaluate contemporary hospitality strategic issues.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Appraise the range and scope of strategic development within the hospitality sector in light of current trends and issues.
2 Critically evaluate the strategic concepts available.
3 Synthesise the issues associated with achieving competitive advantage.
4 Critically discuss the key strategic management options and relate to the establishment of sustainable competitive strategy.

Indicative Module Content
Operations Sector: strategic operational issues, current environment and issues, competitive advantage, sustaining competitive advantage, added value. Hospitality brands. Mission, objectives, business choices for stakeholder satisfaction. Methods of strategic development, strategic choice, and its implementation. Best practice, contemporary issues and future trends

Module Delivery
This is a lecture based course supplemented by tutorials and workshops. Key concepts are reinforced through directed reading, student centered learning, tutorial discussion and independent research.

Indicative Student Workload Full Time Part Time
Contact Hours 30 N/A
Non-Contact Hours 120 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Individual Written Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 OKUMUS, F. et al., 2020. Strategic management for hospitality and tourism. 2nd ed. Oxon: Routledge.
2 International Journal of Contemporary Hospitality Management. London: Emerald Publishing.
3 LYNCH, R., 2021. Strategic management. 9th ed. London: Pearson Education Ltd
4 JOHNSON. G. et al., 2021. Exploring strategy. 11th ed. London: Pearson Education Ltd.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781