Module Database Search



MODULE DESCRIPTOR
Module Title
Live Client Event Project 2: Analysis & Evaluation
Reference CB4034 Version 2
Created February 2024 SCQF Level SCQF 10
Approved December 2020 SCQF Points 15
Amended April 2024 ECTS Points 7.5

Aims of Module
The aim of this module is to give students an opportunity to critically analyse and evaluate the successes, challenges and impact of a live event project, and their own professional development.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Demonstrate the ability to apply relevant theory and research towards event strategy development and evaluation.
2 Demonstrate an ability to analyse and evaluate event impacts in a live project setting.
3 Demonstrate an ability to critically reflect upon their own professional development.

Indicative Module Content
This module engages with the following content: event evaluation, reflective practice, event impacts and campaign management. The module engages students with UNESCO'S Education for Sustainable Development Self-Awareness and Critical Thinking competencies. This is because the module encourages students to reflect on their development, perceptions and values of the event planning and delivery process, while also critically evaluating the wider impacts of their event in the context of sustainability.

Module Delivery
This module is primarily student led, with students receiving supervision from both an academic mentor and an industry-based specialist.

Indicative Student Workload Full Time Part Time
Contact Hours 24 N/A
Non-Contact Hours 126 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: Individual Written Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
This module is assessed by one component, an individual evaluation and reflective report (100%). Module Pass Mark = Grade D.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BOWDIN, G. et al., 2023. Events Management. 4th ed. London: Routledge. Ebook
2 FOLEY, M., MCGILLIVRAY, D. and MCPHERSON, G., 2012. Event policy: From theory to strategy. Routledge.
3 RAJ, R. and MUSGRAVE, J. eds., 2009. Event management and sustainability. Cabi.
4 RICHARDS, G. and PALMER, R., 2012. Eventful cities. Routledge.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781