Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Media Strategy and Innovation | |||
| Reference | CB4020 | Version | 5 |
| Created | February 2024 | SCQF Level | SCQF 10 |
| Approved | May 2019 | SCQF Points | 15 |
| Amended | April 2024 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| To enable critical understanding of strategy formation and innovation approaches in the business models and planning activity of media organisations and across the wider creative industries. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Evaluate critically the principle managerial challenges and functions in the media value chain and their application to media and creative industry segments. |
| 2 | Assess critically the impact of new and emergent technologies upon strategy formation and innovation. |
| 3 | Appraise critically the role of strategy formation and innovation inside the creative organisation and the constraints and limits within which it takes place. |
| 4 | Identify structural and cultural barriers to organisational change and innovation activity, and outline strategies to remove or minimise such obstacles. |
| 5 | Identify and develop innovation ideas for the creative industries, in the context of relevant opportunities and threats. |
| Indicative Module Content |
|---|
| This module examines the impact of new technologies and changing business models upon strategy formation across media and the creative industries. Internationalisation and the changing understanding of leadership is explored. Changing approaches to revenue creation are addressed as well as the need for creativity and innovation in the 21st century workplace. This module aligns with the UNESCO ESD critical thinking competency and strategic competency as students are required to evaluate and apply business models and to develop a sustainable innovation idea, feasible in the creative industries. |
| Module Delivery |
|---|
| This module is delivered using a combination of lectures and tutorials. There are guest lectures from innovation experts and student-led sessions. Student-centred learning takes the form of directed reading and some aspects of independent research to support the tutorials. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 30 | N/A |
| Non-Contact Hours | 120 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4, 5 |
| Description: | Individual Written Assessment | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1. |
| B | The student needs to achieve a B in C1. |
| C | The student needs to achieve a C in C1. |
| D | The student needs to achieve a D in C1. |
| E | The student needs to achieve an E in C1. |
| F | The student needs to achieve an F in C1. |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| ADDITIONAL NOTES |
|---|
| Students who engage with this module through attendance and participation will be exposed to the following Meta Skills: Sense Making, Creativity and Adapting. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | ALBARRAN, A. 2016 .The Media Economy. 2nd ed. London: Routledge .e-book . |
| 2 | ARIS, A., 2009. Managing media companies. 2nd ed. Chichester: John Wiley & Sons Ltd |
| 3 | CROTEAU, D. and HOYNES, W., 2018. Media/Society: technology, industries, content, and users. London: Sage |
| 4 | HESMONDHALGH, D., 2018. The Cultural Industries 4th ed. London: Sage |
| 5 | KAWASHIMA, N., 2020. Changing Business Models in the Media Industries. Media Industries Journal , 7(1). |
| 6 | KUNG, L., 2017. Strategic management in the media: from theory to practice. 2nd ed. London: Sage. |