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MODULE DESCRIPTOR
Module Title
Main Event 2: Analysis and Evaluation
Reference CB4014 Version 2
Created January 2020 SCQF Level SCQF 10
Approved June 2018 SCQF Points 15
Amended June 2020 ECTS Points 7.5

Aims of Module
The aim of this module is to give students an opportunity to critically analyse and evaluate the successes, challenges and impact of a live event.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Demonstrate an ability to critically reflect upon their own professional practice and that of others in a live project setting.
2 Demonstrate an ability to analyse and evaluate event impacts in a live project setting.
3 Demonstrate the ability to apply relevant theory to critique the planning, delivery and evaluation of an event.

Indicative Module Content
event evaluation, reflective practice, event impacts

Module Delivery
This module is primarily student led, with students receiving supervision and guidance from an academic mentor.

Indicative Student Workload Full Time Part Time
Contact Hours 24 N/A
Non-Contact Hours 126 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: Individual Written Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BOWDIN, G.A.J., et al. 2011. Events management. 3rd ed. Oxford: Elsevier Butterworth-Heinemann. ebook
2 GETZ,D., AND PAGE, S. 2016. Event Studies: Theory, research and policy for planned events. 3rd ed. Oxon: Routledge.
3 SHONE, A., and PARRY, B., 2010. Successful event management: a practical handbook. 3rd ed. London: Thomson Learning.
4 YEOMAN, I., ROBERTSON, M., ALI-KNIGHT, J., DRUMMOND, S. and MCMAHON-BEATTIE, U. eds., 2012. Festival and events management. Routledge.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781