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MODULE DESCRIPTOR
Module Title
Commercial Filmmaking & Storytelling
Reference CB4006 Version 1
Created February 2024 SCQF Level SCQF 10
Approved April 2024 SCQF Points 15
Amended ECTS Points 7.5

Aims of Module
To provide the participants with the ability to apply practical filmmaking techniques as well as a theoretical understanding of commercial filmmaking practice.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Apply practical skills and techniques to create a visual product using the relevant production tools and engage with the filmmaking process e.g. cinematography, editing, sound, narrative.
2 Develop an understanding of the use of storytelling in the context of commercial filmmaking including the impact it has on targeted audiences.
3 Engage with and appraise critically the visual work of other commercial filmmakers.

Indicative Module Content
This course will equip the participants with the essential skills and understanding needed to excel in the creation of engaging piece of video content for specific markets. From concept development to post-production, participants will experience the entire filmmaking process, gaining in-depth knowledge in areas such as directing, producing, creative project management, and cinematography. The course is designed to not only encourage the student to deliver creative content, but to learn and understand the creative process in what is expected in the media industry.

Module Delivery
The 8-week module will be delivered using a blended learning approach with lectures pre-recorded and uploaded online, and the hands-on labs/tutorials delivered on-campus using school equipment. The content of the classes will be structured in a way that best accommodates the actual process of the visual projects e.g. The audio/visual classes and workshops will be before entering the production period and the editing classes once principal photography is completed.

Indicative Student Workload Full Time Part Time
Contact Hours N/A 25
Non-Contact Hours N/A 125
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL N/A 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: A portfolio containing 3-5 minutes of produced video content in a commercial film context.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1
B The student needs to achieve a B in C1
C The student needs to achieve a C in C1
D The student needs to achieve a D in C1
E The student needs to achieve an E in C1
F The student needs to achieve an F in C1
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BROWN, B., 2011. Cinematography: theory and practice: imagemaking for cinematographers, directors, and videographers. London: Focal Press.
2 CHANDLER, G. 2004. Cut by cut: Editing your film or video. Micheal Wiese Productions.
3 HONTHANER, E.L. 2010. The Complete Film Production Handbook. Elsevier / Focal Press; 4th edition.
4 LEGORBURU, G & McCOLL, D. 2014. Storyscaping: Stop Creating Ads, Start Creating World. Wiley; 1 edition
5 RABIGER, M., 2013. Directing: Film Techniques and Aesthetics. Routledge; 5th edition
6 SNYDER, B. 2005. Save the cat! The last book on screenwriting you'll ever need! Micheal Wiese Productions.
7 THURLOW, C., 2013. Making short films: the complete guide from script to screen. 3rd ed. London: Berg Publishers.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781