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MODULE DESCRIPTOR
Module Title
Professional Project
Reference CB3989 Version 1
Created April 2017 SCQF Level SCQF 9
Approved June 2017 SCQF Points 30
Amended ECTS Points 15

Aims of Module
To enable the student to be able to practice and place in context the skills and knowledge gained via the course of study to a professional context.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Analyse critically an organisation's environment and propositions including organisational culture, mission, values, resources and market performance, where appropriate.
2 Develop a strategic plan to achieve specified objectives as noted in the brief. This may include practical outcomes such as media management plans, campaigns, social media content and broadcast packages.
3 Reflect on how the project enhances your existing learning skills and knowledge and how new professional skills should be acquired to maximise employability. This may include aspects such as intercultural sensibilities, creative solutions and interpersonal attributes.

Indicative Module Content
Six weeks taught content and practical workshops will be used to support student throughout the assessment. A range of teaching tools will be used including digital content, guest speakers from industry, and one to one tutorials where appropriate.

Module Delivery
Taught learning and Moodle support including discussion forums.

Indicative Student Workload Full Time Part Time
Contact Hours 20 N/A
Non-Contact Hours 280 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 300 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only [for the purposes of the Key Information Set (KIS)]
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: A report on the project brief including example of output as appropriate.

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60% - 69%
C 50% - 59%
D 40% - 49%
E 35% - 39%
F 0% - 34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to SCQF 9 entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 GREGORY, A., 2015. Planning and managing public relations campaigns. London: Kogan Page.
2 LOON, M., ed., 2016. Professional practice in learning and development: how to design and deliver plans for the workplace. London: Kogan Page.
3 SCHON, D., 1991. The reflective practitioner: how professionals think in action. London: Routledge.
4 STRADLING, L., 2010. Production management for TV and film. York: Methuen Drama.

 

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781