Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Digital Media | |||
| Reference | CB3988 | Version | 4 |
| Created | February 2024 | SCQF Level | SCQF 9 |
| Approved | June 2018 | SCQF Points | 15 |
| Amended | April 2024 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| This module will enable students to understand theoretical approaches to, and uses of, digital media in today's business environment. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Conceptualise a digital media promotion strategy to increase users' interest and engagement. |
| 2 | Demonstrate digital media strategies with reference to principles of social sciences and psychology to create a positive user experience. |
| 3 | Develop a vareity of appropriate and effective digital media communications that meet users' needs and brand objectives. |
| Indicative Module Content |
|---|
| Introduction to digital media, integrated marketing communications, photos/images and how they impact on social media. Branded apps and websites. Search engine optimization. Key concepts of framing communication. Key concepts of planned behaviour, risky decisions and heuristics. Design to increase motivation, ability and trigger action. Brand and social influence. Basics of website design. Introduction to video production and branding of free video-sharing channels. CSR considerations in digital media. The module engages students with UNESCO's Education for Sustainable Development Collaboration competency through the design and production of a socially-responsible media campaign for a fictional company. |
| Module Delivery |
|---|
| This module will be delivered through a variety of lectures, tutorials and student-led workshops. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 45 | 45 |
| Non-Contact Hours | 105 | 105 |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | 150 |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3 |
| Description: | Group Project | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1. |
| B | The student needs to achieve a B in C1. |
| C | The student needs to achieve a C in C1. |
| D | The student needs to achieve a D in C1. |
| E | The student needs to achieve an E in C1. |
| F | The student needs to achieve a F in C1 |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| ADDITIONAL NOTES |
|---|
| This module is delivered at BHMS, Switzerland. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | BLOCK, B. 2020. The Visual Story: Creating the Structure of Film, TV and Digital Media. 3rd ed. London: Routledge |
| 2 | CREWS, T.B. and MAYS, K.B., 2017. Digital media: concepts and applications. 4th ed. Boston: Cengage. |
| 3 | GERSHON, R.A., 2017. Digital media and innovation management and design strategies in communication. London: Sage Publications. |
| 4 | MEDOFF, N. and KAYE, B. 2021.Now Media: the Evolultion of Electronic Communication. 4th ed. London: Routledge |
| 5 | POTTER, W.J. 2021 Digital Media Effects. Lanham: Rowman & Littlefield Publishers |
| 6 | YOCCO, V. 2016. Design for the Mind: Seven Psychological Principles of Persuasive Design. Shelter Island: Manning |