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MODULE DESCRIPTOR
Module Title
Business Start Up In The Creative Industries
Reference CB3957 Version 2
Created February 2024 SCQF Level SCQF 9
Approved June 2018 SCQF Points 30
Amended April 2024 ECTS Points 15

Aims of Module
This module will help students to develop an understanding of developing a business start-up, with a focus in the creative industries. Students will be required to draw upon their extended knowledge of various disciplines covered in their studies and to combine this with the principles and practice of starting up a new enterprise.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Explore key elements of new business start up in the creative industries, with a specific focus on their unique opportunities/challanges.
2 Demonstrate practical/creative abilities in idea generation and idea evaluation.
3 Examine the contribution of innovation and creativity to idea generation, and apply critical thought processes to the creative and developmental stages of entrepreneurial practice.
4 Generate a business idea in the creative industries evaluating the opportunities for growth and translate this idea into a written business plan with provision of sound/researched market information.

Indicative Module Content
Generating business ideas; opportunity recognition and evaluation; creative problem solving and innovation techniques; critical thought processes; market research/environmental scanning; the entrepreneurial personality; models of entrepreneurial behaviour; entrepreneurial/marketing strategy; business finance; development of a viable business plan. The module assessment requires the student to produce the foundations of a business plan for a new and innovative start-up company in the creative industries - this aligns with the United Nations Sustainable Goal 8: Decent Work and Economic Growth. Research around the chosen industry will be carried out demonstrating the need for the business, competitor analysis, budgeting and a range of appropriate primary and secondary research highlighting the rationale. This aligns itself with UNESCO Competencies such as, Strategic, Critical Thinking, Anticipatory and Integrated Problem-Solving Competencies.

Module Delivery
The module will be delivered through a combination of web-based open educational resources, online activities and multi-media case studies, with one-to-one supervision on a weekly basis for the first six weeks of semester two.

Indicative Student Workload Full Time Part Time
Contact Hours 12 N/A
Non-Contact Hours 288 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 300 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Individual Written Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BURNS, P., 2016. Entrepreneurship and small business: start up, growth and maturity. 4th ed. Basingstoke: Palgrave Macmillan.
2 DEAKINS, D. and FREEL, M., 2012. Entrepreneurship and small firms. 6th ed. Maidenhead: McGraw-Hill Higher Education.
3 STOKES, D. and WILSON, N., 2017. Small business management and entrepreneurship. 7th ed. Andover: South-Western Cengage Learning.
4 VON STAMM, B., 2008. Managing innovation, design and creativity. 2nd ed. Chichester: Wiley.
5 BESSANT, J., 2015. Innovation and entrepreneurship. 3rd ed. Hoboken: John Wiley and Sons

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781