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MODULE DESCRIPTOR
Module Title
Communication Project Management
Reference CB3922 Version 1
Created January 2020 SCQF Level SCQF 9
Approved August 2010 SCQF Points 30
Amended August 2017 ECTS Points 15

Aims of Module
To provide students with the ability to apply strategic concepts and principles to the communication planning cycle and media production process in response to a defined brief.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Demonstrate an ability to investigate a specific topic, analyse the findings and present the results in a structured, coherent discussion.
2 Plan and design a communication project for a defined audience, in reponse to a client brief, applying relevant theoretical concepts and principles and making effective use of appropriate media.
3 Participate in a structured group task and evaluate individual contributions to the group effort.
4 Present a professional proposal to the client incorporating clear, accurate information and workable, cost effective solutions.

Indicative Module Content
The role, function and design of the strategic communication planning cycle and media production processes. The application of communication techniques and tools. Research and evaluation methods, information selection, analysis and application. Event management, sponsorship and fundraising, press and publicity, budget management, risk assessment, contingency planning. Pitching, securing and maintaining clients. Creative management, teamwork and leadership.

Module Delivery
This module is a combination of lectures, tutorials and workshops. Students will be split into groups and given responsibility for the planning and design of a self contained communication project in response to a defined client brief.

Indicative Student Workload Full Time Part Time
Contact Hours 36 N/A
Non-Contact Hours 264 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 300 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Group and Individual Portfolio Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None in addition to SCQF 9 entry requirements or equivalent.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 ADAIR, J., 2007. The art of creative thinking. London: Kogan Page. ebook
2 BERGER, A.A., 2000. Media and communication research methods. London: Sage.
3 BOWDIN, G. et al., 2011. Events management. 3rd ed. Amsterdam : Elsevier Butterworth-Heinemann. ebook
4 L'ETANG, J., 2007. Public relations: concepts, practice and critique. Los Angeles: Sage.
5 WINDAHL, S. and SIGNITZER, B., 2009. Using communication theory. 2nd ed. London: Sage.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781