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MODULE DESCRIPTOR
Module Title
Creative Industries Management
Reference CB3362 Version 1
Created January 2020 SCQF Level SCQF 9
Approved January 2021 SCQF Points 15
Amended ECTS Points 7.5

Aims of Module
To provide the student with an understanding of the key elements required for successful management within the creative industries.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Appraise the role of digital media platforms within business organisations.
2 Understand the importance of sustainability and ethics within business organisations.
3 Demonstrate an understanding of innovation within business.
4 Demonstrate awareness of how future developments, including consumer trends and wider external events impact on business organisations.

Indicative Module Content
Digital media, digital platforms, sustainability, ethics, future trends and developments, consumer trends, innovation, impacts on business.

Module Delivery
Core concepts delivered through lectures and supporting tutorials. Significant focus on cohort active discussions throughout delivery of concepts.

Indicative Student Workload Full Time Part Time
Contact Hours 36 N/A
Non-Contact Hours 114 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Group portfolio

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60% - 69%
C 50% - 59%
D 40% - 49%
E 35% - 39%
F 0% - 34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BODDY, D., 2016. Management: an introduction. 7th ed. London: Pearson.
2 HESMONDHALGH, D., 2018. The cultural industries. 4th ed. London: Sage.
3 MORABITO, V., 2016. The Future of Digital Business Innovation. Cham: Springer
4 VALERO-SILVA, N., LOVELL, A., and FISHER, C., 2012. Business ethics and values: individual, corporate and international perspectives. London: Pearson
5 XIAOMING, Z., and XUEHUI, C., 2018. Emerging Champions in the Digital Economy: New Theories and Cases on Evolving Technologies and Business Models. Springer.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781