Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Business Strategy (BVS) | |||
| Reference | CB3222 | Version | 1 |
| Created | September 2022 | SCQF Level | SCQF 9 |
| Approved | July 2019 | SCQF Points | 15 |
| Amended | July 2019 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| To provide students with an understanding of how businesses develop and implement strategy, enabling the ability to analyse the drivers of competitive strategy and apply strategic principles across a range of organisation types. Students will develop critical analysis and evaluative skills through the application of strategic models to various organisations. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Discuss the impact the business environment has on contemporary strategic thinking. |
| 2 | Evaluate the sources of competitive advantage available to firms within a particular industry. |
| 3 | Analyse the range of strategic options available to firms within a particular industry. |
| 4 | Assemble appropriate models to differentiate proposals for future strategic development and actions. |
| Indicative Module Content |
|---|
| The business environment and the strategic context; Models of strategic choice; Strategic approaches review of principal strategic options; Sources of competitive advantage; Product-market strategies, generic strategies, environmental factors, five-forces, internal frameworks; Levels and types of business strategy; The terminology of strategy; Strategic analysis; Strategy selection; Implementation risks. |
| Module Delivery |
|---|
| This module will be delivered in the 1st semester. The module is a lecture-based unit, supplemented with interactive tutorials and directed study, including case studies. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | N/A | 40 |
| Non-Contact Hours | N/A | 110 |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | N/A | 150 |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4 |
| Description: | Individual project report | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of CW1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in CW1 |
| B | The student needs to achieve a B in CW1 |
| C | The student needs to achieve a C in CW1 |
| D | The student needs to achieve a D in CW1 |
| E | The student needs to achieve an E in CW1 |
| F | The student needs to achieve an F in CW1 |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | Johnson, G., Whittington, R., Scholes, K., Angwin, D. & Regner, P. (2021). Strategisches Management - Eine Einfuehrung (12. Auflage). Hallbergmoos: Pearson. |
| 2 | Grant, R.M. (2014). Moderne Strategische Unternehmensfuehrung - Konzepte, Analysen und Techniken. Weinheim: Wiley-VCH. |
| 3 | Porter, M. (2014). Wettbewerbsvorteile: Spitzenleistungen erreichen und behaupten (8. Auflage). Frankfurt/New York: Campus. |
| 4 | Besanko, D., Dranove, D., Schaefer, S., Shanley, M. & Schaefer, M. (2017). Economics of Strategy (7. Auflage). New York, Wiley |