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MODULE DESCRIPTOR
Module Title
Digital Media And User Experience
Reference CB3162 Version 2
Created February 2024 SCQF Level SCQF 9
Approved June 2021 SCQF Points 15
Amended April 2024 ECTS Points 7.5

Aims of Module
To enable students to take responsibility for the key stages of client-centred digital media project, applying user experience principles.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Evaluate the digital media design process in practice
2 Analyse the full range of a client’s user experience and user interface requirements
3 Articulate and implement a creative solution to a client’s requirements
4 Produce high quality industry standard digital media deliverables

Indicative Module Content
This module covers skills and knowledge required to define, design and produce effective client-centred digital media using industry standard design software. Module content includes the design process, audience research, prototyping, user experience, user interface design and proposal writing. It engages with UNESCO's Education for Sustainable Development Systems Thinking, Strategic and Integrated Problem Solving competencies with students engaging with a specific problem and developing a considered, strategic, UX solution.

Module Delivery
The module is delivered by a combination of lectures and lab tutorials. In addition, students will be directed to work independently through a series of online exercises.

Indicative Student Workload Full Time Part Time
Contact Hours 22 N/A
Non-Contact Hours 128 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Individual Portfolio Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 KRUG, S., 2014. Don’t make me think, revisited: a common sense approach to web usability. Berkley: New Riders.
2 MENDOXA, A., 2014. Mobile user experience: patterns to make sense of it all. Amsterdam: Elsevier.
3 NORMAN, D., 2013. The design of everyday things. New York: Basic Books.
4 STULL, E., 2018. UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers and Developers. Berkely, CA: Apress L.P.
5 WILLIAMS, R., 2015. The non-designer’s design book: design and typographic principles for the visual novice. 4th ed. San Francisco, California: Peachpit Press.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781