Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Interactive Media Project | |||
| Reference | CB3138 | Version | 1 |
| Created | January 2020 | SCQF Level | SCQF 9 |
| Approved | June 2018 | SCQF Points | 15 |
| Amended | June 2018 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| To enable students to take responsibility for the key stages of a client-centred interactive project, from requirements analysis and planning production and post-production appraisal. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Explain the design process in practice. |
| 2 | Define and analyse the full range of a client's requirements. |
| 3 | Articulate and implement a creative solution to a client's requirements. |
| 4 | Assure the quality of deliverables. |
| Indicative Module Content |
|---|
| Working from a client brief, students define, design and produce an interactive digital outcome and supporting marketing strategy. Module content supports this approach and encompasses proposal writing, storyboarding, scheduling and project management guidelines, digital marketing, interface design and production techniques. |
| Module Delivery |
|---|
| The module is delivered by a combination of lectures and lab tutorials. In addition, students will be directed to work independently through a series of online exercises. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 22 | 22 |
| Non-Contact Hours | 128 | 128 |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | 150 |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4 |
| Description: | Group Portfolio Assessment | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1. |
| B | The student needs to achieve a B in C1. |
| C | The student needs to achieve a C in C1. |
| D | The student needs to achieve a D in C1. |
| E | The student needs to achieve an E in C1. |
| F | The student needs to achieve an F in C1. |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | CHAFFEY, D. and SMITH, P.R., 2017. Digital marketing excellence: planning, optimizing and integrating online marketing. 5th ed. Oxon: Routledge |
| 2 | THINK WITH GOOGLE, 2018. Discover Marketing Research & Digital Trends. [online]. New York: Think with Google. Available from: http://www.thinkwithgoogle.com/ [Accessed 13 April 2018]. |
| 3 | MOGGRIDGE, B., 2007. Designing interactions. Cambridge, Mass.: MIT Press. |
| 4 | SMART INSIGHTS, 2018. Plan, manage and optimize your marketing. [online]. Leeds: Smart Insights. Available from: http://www.smartinsights.com/ [Accessed 13 April 2018]. |
| 5 | FERREIRA, A., 2017. Universal UX Design Building Multicultural User Experience. Cambridge, MA.:Elsevier. ebook |