Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Tourism Management | |||
| Reference | CB3019 | Version | 1 |
| Created | May 2018 | SCQF Level | SCQF 9 |
| Approved | November 2018 | SCQF Points | 15 |
| Amended | ECTS Points | 7.5 | |
| Aims of Module | |||
|---|---|---|---|
| To enable students to evaluate hospitality business decisions with reference to the wider tourism environment and tourism destination stakeholders. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Discuss the social, economic and environmental impacts of tourism on a global and national scale and the role of major industry players. |
| 2 | Analyse statistical tourism data and its implications for business, local and regional level tourism planning. |
| 3 | Evaluate the inter-relationship and opportunities between specific hospitality business units and the surrounding tourism sector. |
| Indicative Module Content |
|---|
| Scale and scope of the international tourism sector; key markets, flow patterns and demand trends, industry structures,competition, integration and digitalisation, and major industry national and multi-national players; social, economic and environmental impacts of tourism development; destination planning, development, life-cycles and sustainability; tourism transportation, models, policies and role of government; tourism and destination marketing, hospitality and tourism co-dependence. |
| Module Delivery |
|---|
| The module will be taught through a combination of lecture sessions, tutorials and student-led activities. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 55 | N/A |
| Non-Contact Hours | 95 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 20% | Outcomes Assessed: | 2 |
| Description: | Individual presentation | ||||
| Component 2 | |||||
| Type: | Coursework | Weighting: | 30% | Outcomes Assessed: | 3 |
| Description: | Group project: 3,000 words | ||||
| Component 3 | |||||
| Type: | Examination | Weighting: | 50% | Outcomes Assessed: | 1 |
| Description: | 2 hour, closed book. | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The Module is assessed by three components: C1 - Individual presentation - 20% weighting. C2 - Group project- 30%. C3 - Exam - 50% weighting. Module Pass Mark = Grade D (40%)/ 4.0 Swiss grade scale | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | At least 70% on weighted aggregate and at least 35% in each component. |
| B | At least 60% on weighted aggregate and at least 35% in each component. |
| C | At least 50% on weighted aggregate and at least 35% in each component. |
| D | At least 40% on weighted aggregate and at least 35% in each component. |
| E | At least 35% on weighted aggregate and at least 35% in each component. |
| F | Less than 35% on weighted aggregate in one or both components. |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| ADDITIONAL NOTES |
|---|
| This module is for delivery at BHMS, Switzerland. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | BIEGER, T and PERITELLI, P. 2012. Management von Destinationen. 8th Ed. Oldenbourg |
| 2 | EPPLER WOOD, M. 2017. Sustainable Tourism on a Finite Planet: Environmental, Business and Policy Solutions. Taylor and Francis |
| 3 | GLASER, F, TURISSER-GALA, C, WOELFL, P and TRAXLER, E. 2016. Betriebsorganisation, Tourismus, Marketing. Trauner |
| 4 | LETZNER, F. 2014. Tourismusoekonomie. 2nd Ed. Oldenbourg |
| 5 | MUNDT, J.W. 2013. Tourismus. 4th Ed. Oldenbourg |
| 6 | PAGE, S and CONNELL, J. 2016. Tourism: A Modern Synthesis. 4th Edition. Cengage |
| 7 | SCHULZ, A, BERG; W, GIARDINI, M, KIRSTGES, T and EISENSTEIN, B. 2014. Grundlagen des Tourismus. Oldenbourg |
| 8 | Tourism Management |