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MODULE DESCRIPTOR
Module Title
Product and Service Innovation
Reference CB3008 Version 3
Created February 2024 SCQF Level SCQF 9
Approved June 2018 SCQF Points 15
Amended April 2024 ECTS Points 7.5

Aims of Module
To enable the student to understand and apply innovation techniques and tools to the new product/service development process in an international context, focusing on the idea generation and screening stages.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Discuss the types and drivers of innovation in business.
2 Discuss opportunities for innovation in the international business context.
3 Expand problem-solving skills through the learning and practice of different creative thinking techniques and application of innovation tools.
4 Research and evaluate a new product/service idea and development process.
5 Demonstrate the ability to work effectively within an international/ multi-cultural team.

Indicative Module Content
The importance of innovation for business growth and competitive positioning; idea generation and opportunity evaluation; the role of market research in identifying opportunities; best practices and cases in disruptive and sustainable innovation, creative problem-solving, creative tools and innovation techniques; inter-cultural competencies and multi-group decision-making; entrepreneurial marketing strategies for new products and services. In addition to the need for an innovative and creative approach, students will apply both secondary and primary techniques to propose a commercially viable new product or service concept. The module engages students with UNESCO's Education for Sustainable Development Collaboration competency through actively participating in multi-cultural teams to propose a product/service that meets a defined set of needs and values.

Module Delivery
The module is delivered by lectures, interactive group work, case study tutorials and directed self-study.

Indicative Student Workload Full Time Part Time
Contact Hours 45 45
Non-Contact Hours 105 105
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4, 5
Description: Group and Individual Portfolio Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student achieves an E in C1.
F The student achieves a F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

ADDITIONAL NOTES
This module is for delivery at BHMS Luzern, Switzerland.

INDICATIVE BIBLIOGRAPHY
1 BLAND, D. and OSTERWALDER, A. 2019. Testing Business Ideas:A Filed Guide for Rapid Experimentation. 1st ed. New York: Wiley.
2 FERMAN, L. 2018. Business creativity and innovation: perspectives and best practices. San Diego: Cognella Academic Publishing
3 GOODMAN, M. and DINGLI, S.M. 2017. Creativity and Strategic Innovation Management: directions for future value in changing times. 2nd Ed. Abingdon: Routeledge.
4 SATTEL, G., 2017. Mapping Innovation. New York :McGraw Hill.
5 TROTT, P., 2020. Innovation management and new product development. 7th Ed. Harlow: Pearson
6 ZHOU, J. and ROUSE, E. (eds) 2021. Handbook of Research on Creativity and Innovation.Cheltenham: Edward Elgar Publishing

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781