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Module Title
Risk, Sponsorship And Fundraising In The Events Industry
Reference CB2503 Version 1
Created April 2017 SCQF Level SCQF 8
Approved June 2017 SCQF Points 15
Amended ECTS Points 7.5

Aims of Module
To enable students to develop an understanding of the management of risk, sponsorship and fundraising in the events industry.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Review dimensions of risk and understand the risk assessment process
2 Understand the importance of risk management and the role of contingency planning
3 Appraise and discuss current sponsorship and fundraising theory and its implementation within the events industry
4 Examine contemporary issues in relation to the organisational and societal impacts of sponsorship and fundraising practices.

Indicative Module Content
Definition of Risk and Risk Management; Categories of Risk; Financial, Strategic, Operational and Hazards; Crowd Behaviour and Management; Defining Sponsorship and Fundraising; Sourcing Sponsors; Proposals and Pitching; Managing Stakeholders; Evaluation and Monitoring.

Module Delivery
Key concepts are delivered via lectures and supported through interactive tutorials. A series of provided readings will encourage students to further their understanding.

Indicative Student Workload Full Time Part Time
Contact Hours 36 36
Non-Contact Hours 114 114
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 150
Actual Placement hours for professional, statutory or regulatory body    

If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Group activity - poster presentation and report

Explanatory Text
The module is assessed by one component: C1 - Coursework - 100% weighting. Module Pass Mark = Grade D (40%)
Module Grade Minimum Requirements to achieve Module Grade:
A 70% or above
B 60%-69%
C 50%-59%
D 40%-49%
E 35%-39%
F 0%-34%
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

1 BOWDIN, G., ALLEN, J., O'TOOLE, W., HARRIS, R. and McDONNELL, I., 2011. Events management. 3rd ed. Oxon: Routledge.
2 MASTERMAN, G., 2007. Sponsorship for return on investment. Oxford: Elsevier.
3 SILVERS, J.R., 2008. Risk management for meetings and events. Amsterdam: Elsevier Butterworth Heinemann.
4 SKINNER, B.E. and RUKAVINA, V., 2002. Event sponsorship. New York: Wiley.
5 TARLOW, P.E., 2002. Event risk management and safety. New York: Wiley.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781