Module Database Search



MODULE DESCRIPTOR
Module Title
Corporate And Association Events
Reference CB2019 Version 1
Created March 2024 SCQF Level SCQF 8
Approved June 2018 SCQF Points 15
Amended March 2021 ECTS Points 7.5

Aims of Module
The aim of this module is to give students a focused insight into the processes around event sales and bidding, intertwined with relevant management practices from a venue and destination perspective. Intertwined with relevant theory and live engagement.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Understand the characteristics of the corporate and association events sector illustrating value, varying sub sectors and trends
2 Describe and evaluate the need of business events in relation to their functionality for a relevant stakeholder environment.
3 Understand, explain and evaluate the processes of event bidding for association events.
4 Describe and evaluate the processes of sales for venues and destinations.

Indicative Module Content
Definitions; Evolution and Value; Corporate and Association Event Bidding; Venue and Destination Sales; Destination Marketing; Business Event Tourism; Supply and Demand; Industry Trends; Stakeholder Environment and Analysis; Conference Planning; Business Event Typologies; Forecasting and Strategy. This module aligns with UNESCO'S Education for Sustainable Development Collaboration and Integrated Problem-Solving competencies. This is because students will explore and work with one another in hypothetical association event bidding to consider and develop collaborative development opportunities for destinations and other relevant stakeholders. The content delivered will align with UN SDG 11 sustainable cities and communities through event and event tourism impact, as well as SDG 17 in partnership for these wider impact goals for social society enhancement.

Module Delivery
This is a lecture based module, which is supported by interactive tutorials, class based workshops and industry speakers

Indicative Student Workload Full Time Part Time
Contact Hours 36 N/A
Non-Contact Hours 114 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Group and Individual Portfolio Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 ROGERS, T., 2013. Conferences and conventions: a global industry. 3rd ed. Oxford: Butterworth Heinemann. ebook
2 McGILLIVRAY, D. and TURNER, D.,2018. Event Bidding, Politics, Persuasion and Resistance. Oxon: Routledge.
3 DAVIDSON, R., 2019. Business Events. London: Routledge. ebook.
4 ROGERS, T and DAVIDSON, R, 2016. Marketing destinations and venues for conferences, conventions and business events. 2nd Edition. London: Routledge. ebook.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781