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MODULE DESCRIPTOR
Module Title
Digital Filmmaking
Reference CB2013 Version 2
Created January 2020 SCQF Level SCQF 8
Approved October 2018 SCQF Points 30
Amended June 2020 ECTS Points 15

Aims of Module
The aim of this module is to develop the student's knowledge, understanding and application of the critical and practical elements of digital filmmaking within a digital marketing context.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Develop the student's knowledge of the role that filmmaking has within the digital marketing workplace in a theoretical and practical context.
2 Apply practical techniques in producing a marketing-focused visual product by utilising relevant digital production tools - e.g cinematography, editing, sound, photoshop.
3 Engage with film and moving image and demonstrate understanding of how filmmaking can be utilised within digital marketing.
4 Demonstrate effective self-evaluation of outputs and identify strategies for future improvement.

Indicative Module Content
The module will focus primarily on the use of film within a digital marketing and the impact film and moving image can have for a company or brand. Working through the various stages of digital filmmaking the students will learn the core fundamentals of the process such as concept/idea development, producing, creative project/team management, cinematography and post-production as they each deliver a visual project. The module is designed to encourage the student to deliver creative content, and to learn and understand the creative process expected within industry.

Module Delivery
The 12-week module will be delivered through a combination of Lectures, seminars, hands-on workshops and guest speakers.

Indicative Student Workload Full Time Part Time
Contact Hours 48 N/A
Non-Contact Hours 252 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 300 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Individual Portfolio Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BROWN, B., 2011. Cinematography: theory and practice: imagemaking for cinematographers, directors, and videographers. London: Focal Press.
2 CHANDLER, G. 2004. Cut by cut: Editing your film or video. Micheal Wiese Productions.
3 HONTHANER, E.L. 2010. The Complete Film Production Handbook. Elsevier / Focal Press; 4th edition.
4 LEGORBURU, G & McCOLL, D. 2014. Storyscaping: Stop Creating Ads, Start Creating World. Wiley; 1 edition
5 RABIGER, M., 2013. Directing: Film Techniques and Aesthetics. Routledge; 5th edition
6 SNYDER, B. 2005. Save the cat! The last book on screenwriting you'll ever need! Micheal Wiese Productions.
7 THURLOW, C., 2013. Making short films: the complete guide from script to screen. 3rd ed. London: Berg Publishers.

Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781