Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Corporate And Association Events Management | |||
| Reference | CB2007 | Version | 3 |
| Created | August 2020 | SCQF Level | SCQF 8 |
| Approved | June 2018 | SCQF Points | 15 |
| Amended | March 2021 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| The aim of this module is to give students a focused insight into the management of Corporate and Association Events from both a practical understanding intertwined with relevant theory and live engagement. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Understand the complex corporate & association event bidding process from both a domestic and international scale. |
| 2 | Describe the corporate and association events sector, illustrating evolution value, key characteristics and trends. |
| 3 | Evaluate the role of corporate and association events, summarising and explaining various sub sectors, characteristics and main stakeholders. |
| 4 | Describe the specific operational aspects of corporate event organisation and management. |
| Indicative Module Content |
|---|
| Definitions; Corporate and Association Events;Evolution, Volume, Value; Event Bidding, The Bidding Process; Destination Marketing; Key Characteristics; Sub-Sectors: Conferences and Meetings, Corporate Hospitality, Incentive Travel, Exhibitions and Trade Fairs, Individual Travel; Supply and Demand Characteristics and Trends; Association and Corporate Events; Stakeholders and their contribution: Public and Private Sector Agencies; Industry Trends; Conference Organisation, Management. |
| Module Delivery |
|---|
| This is a lecture based module, which is supported by interactive tutorials, class based workshops and industry speakers |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 36 | N/A |
| Non-Contact Hours | 114 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4 |
| Description: | Group and Individual Portfolio Assessment | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1. |
| B | The student needs to achieve a B in C1. |
| C | The student needs to achieve a C in C1. |
| D | The student needs to achieve a D in C1. |
| E | The student needs to achieve an E in C1. |
| F | The student needs to achieve an F in C1. |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | ROGERS, T., 2013. Conferences and conventions: a global industry. 3rd ed. Oxford: Butterworth Heinemann. ebook |
| 2 | McGILLIVRAY, D. and TURNER, D.,2018. Event Bidding, Politics, Persuasion and Resistance. Oxon: Routledge. |
| 3 | DAVIDSON, R., 2019. Business Events. London: Routledge. ebook. |
| 4 | ROGERS, T and DAVIDSON, R, 2016. Marketing destinations and venues for conferences, conventions and business events. 2nd Edition. London: Routledge. ebook. |