Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Introduction to the Media Industries | |||
| Reference | CB1334 | Version | 1 |
| Created | April 2021 | SCQF Level | SCQF 7 |
| Approved | June 2018 | SCQF Points | 15 |
| Amended | June 2017 | ECTS Points | 7.5 |
| Aims of Module | |||
|---|---|---|---|
| To provide students with an analytical overview of the structure, ownership, function and operation of the various sectors within the media industries. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Describe the structure of the key sectors that comprise the media industries. |
| 2 | Explain key historical and contemporary developments in these industries. |
| 3 | Identify and analyse the major challenges affecting the sectors within these industries. |
| 4 | Discuss the ways in which the media industries are controlled and regulated. |
| 5 | Reflect upon the implications on society and culture of the changing nature of the media industries. |
| Indicative Module Content |
|---|
| Structure, ownership and regulation of contemporary media industries; nature and range of content including newspapers, advertising, broadcast and web-based and social media discourses; audiences and media effects; media measurement; media representation and framing, public relations and branding; ethics; national and global media markets; convergence and synergistic strategies. |
| Module Delivery |
|---|
| This module will consist of lectures and contextualised tutorials, and student-centred learning in the form of directed reading and some aspects of independent research. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 30 | N/A |
| Non-Contact Hours | 120 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 150 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4, 5 |
| Description: | Individual Written Assessment | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1. |
| B | The student needs to achieve a B in C1. |
| C | The student needs to achieve a C in C1. |
| D | The student needs to achieve a D in C1. |
| E | The student needs to achieve an E in C1. |
| F | The student needs to achieve an F in C1. |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | ATHIQUE, A., 2013. Digital media and society: an introduction. Oxford: Polity |
| 2 | BARLOW, D. and MILLS, B., 2009. Reading media theory: thinkers, approaches, contexts. London: Pearson-Longman. |
| 3 | BRANSTON, G. and STAFFORD, R., 2010. The media student's book. 5th ed. London: Routledge. ebook |
| 4 | CURRAN, J. and MORLEY, D., 2006. Media and cultural theory. London: Routledge. |
| 5 | CLIFFORD, C. et al., 2017. Media ethics: cases and moral reasoning. London: Routledge. |
| 6 | HESMONDHALGH, D., 2013. The cultural industries. London: Sage. |
| 7 | JIN, D.Y., 2013. De-convergence of global media industries. London: Routledge. |
| 8 | SMITH-MAGUIRE, J. and MATTHEWS, J., 2014. The cultural intermediaries reader. London: Sage. |