Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Communication Principles And Practice | |||
| Reference | CB1327 | Version | 2 |
| Created | January 2023 | SCQF Level | SCQF 7 |
| Approved | July 2016 | SCQF Points | 30 |
| Amended | June 2023 | ECTS Points | 15 |
| Aims of Module | |||
|---|---|---|---|
| Develop awareness of principles and practice of communication in academic and current industry settings. Develop competence in appropriate skills, techniques and processes of communication. Promote critical understanding of communication models and their application to relevant communication contexts. Examine the impact of digital communication tools upon communication postulates. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Produce written communication that is clear, coherent, literate and appropriate to purpose and target audiences. |
| 2 | Recognise, discuss and critique essential principles, concepts and models within the communication process. |
| 3 | Apply communication principles and models to practical professional contexts |
| 4 | Demonstrate the ability to evaluate information from a variety of sources and reference sources appropriately. |
| 5 | Demonstrate a professional sense of procedure and presentation in writing assignments, meeting deadlines, proofreading and revising documents prior to submission. |
| Indicative Module Content |
|---|
| Conventions of academic and professional writing are examined and practiced. Examine the role of audience, genre and purpose. Grammar, proofreading, editing and summarising are practiced. Citing and referencing. Communication contexts and models are discussed and critiqued. The role of the behavioural sciences in communication is studied. Channels and media of communication are considered. The impact of digital communication practices is analysed. |
| Module Delivery |
|---|
| This is a workshop based course, supplemented with a lab session and studio sessions. The workshops consist of lectures, which are then discussed in class. Elements of the lecture are then put into practice in a class exercise in order to underpin learning. Students are expected to contribute to critical discussion and engage in student-centred activities. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 48 | N/A |
| Non-Contact Hours | 252 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 300 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4, 5 |
| Description: | Individual and Group Portfolio Assessment | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1 |
| B | The student needs to achieve a B in C1 |
| C | The student needs to achieve a C in C1 |
| D | The student needs to achieve a D in C1 |
| E | The student needs to achieve an E in C1 |
| F | The student needs to achieve an F in C1 |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None, in addition to SCQF 7 entry requirements or equivalent. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | COTTRELL, S., 2017. Critical thinking skills. 3rd ed. Hampshire: Palgrave MacMillan. |
| 2 | COTTRELL, S., 2019. The study skills handbook. 5th ed. Hampshire: Palgrave MacMillan. |
| 3 | DEVITO, J., 2002. Essentials of human communication. 4th ed. Boston: Allyn and Bacon. |
| 4 | FISKE, J., 2010. Introduction to communication studies . 3rd ed. London: Routledge. |
| 5 | PRICE, S., 1996. Communication studies. Harlow: Longman. |
| 6 | PRICE, J. and PRICE, L., 2002. Hot text: web writing that works. Indiana: New Riders. |
| 7 | REDMAN, P., 2017. Good essay writing. 5th ed. London: Sage. |
| 8 | ROBINSON, Z. and PEDLEY-SMITH, S., 2010. A student's guide to writing business reports. Wokingham: Kaplan publishing. |