Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Fashion Retail And Store Design | |||
| Reference | CB1326 | Version | 2 |
| Created | February 2024 | SCQF Level | SCQF 7 |
| Approved | June 2018 | SCQF Points | 30 |
| Amended | April 2024 | ECTS Points | 15 |
| Aims of Module | |||
|---|---|---|---|
| To provide students with the ability to evaluate the physical fashion retail environment, and to apply principles of store design, layout, and visual merchandising to fashion retail outlets with consideration for customer experience and retention. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Define and categorise the retail experience in relation to different retail formats. |
| 2 | Evaluate and conceptualise the practical elements of a fashion retail store layout and space planning. |
| 3 | Evaluate and conceptualise the visual and sensory communication elements of a fashion retail store. |
| 4 | Explain and define customer retention and loyalty within the dynamic retail environment. |
| Indicative Module Content |
|---|
| The physical retail environment, types of retail, retail loyalty, customer types, store image, store image design elements, the environmental aspects, visual communication in a retail setting, fixtures and fittings, store and space planning, lighting and atmospherics, visual merchandising and display. |
| Module Delivery |
|---|
| Key concepts are introduced and illustrated through lectures and directed reading. The understanding of students is tested and further enhanced through tutorials, labs, student centered exercises, visits and practical workshop tasks that use industry skills. This module aligns with United Nations Sustainable Development Goal 8: Decent work and economic growth: It engages students with UNESCO’s Education for Sustainable Development Systems Thinking and Future Thinking competencies in terms of recognising and understanding relationships between consumers and retailers. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 46 | N/A |
| Non-Contact Hours | 254 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 300 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3, 4 |
| Description: | Individual Portfolio Assessment | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1. |
| B | The student needs to achieve a B in C1. |
| C | The student needs to achieve a C in C1. |
| D | The student needs to achieve a D in C1. |
| E | The student needs to achieve an E in C1. |
| F | The student needs to achieve an F in C1. |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | PEGLER, M.M, 2012. Visual merchandising and display. 6th ed. New York: Fairchild Publications. |
| 2 | KENT, T. and OMAR, O., 2003. Retailing. Basingstoke, Hampshire: Palgrave Macmillan. |
| 3 | VARLEY, R. and RAFIQ, M., 2014. Principles of retailing. 2nd ed. Basingstoke, Hampshire: Palgrave Macmillan. |