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MODULE DESCRIPTOR
Module Title
Managing In The Creative Industries
Reference CB1311 Version 2
Created February 2024 SCQF Level SCQF 7
Approved June 2018 SCQF Points 15
Amended April 2024 ECTS Points 7.5

Aims of Module
To provide students with an understanding of management tools and concepts within the creative industries and to establish an awareness of strategic and commercial challenges related to the sector. This includes a live project element, enabling students to gain experience of working in teams to produce a creative solution in response to a brief.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Demonstrate an ability to work successfully as part of a team to produce a creative solution to a brief
2 Express creative ideas in a visual and verbal manner
3 Reflect on individual and team performance using relevant management and team development theory

Indicative Module Content
Managing in the Creative Industries introduces students to management theory, within a creative context. Students are introduced to some of the complexities and uncertainties surrounding the creative industries. The module draws strongly on agency-client relationships, which are common to the creative industries, and students are introduced to tools that will help them generate creative ideas, work collaboratively and manage uncertainty. The module covers a range of relevant topics including: project and campaign planning; managing creative teams and projects; leadership and motivation; business pitching; communication; risk and feasibility management; evaluation and feedback. This module engages students with UNESCO's Education for Sustainable Development Systems Thinking, Collaboration and Self-awareness competencies in terms of recognising and understanding relationships between disciplines, learning from others, understanding the needs, perspectives and actions of others, reflecting on values and motivations, and facilitating collaborative and participatory problem solving.

Module Delivery
Lectures will introduce the key concepts that underpin the module. Tutorial and labs sessions are fully interactive and designed to facilitate the project deliverables. Module content relates directly to the assessment and is supported by directed self study.

Indicative Student Workload Full Time Part Time
Contact Hours 33 N/A
Non-Contact Hours 117 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 150 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3
Description: Individual and Group Portfolio Assessment

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 BODDY, D., 2016. Management: an introduction. 7th ed. London: Pearson.


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781