Module Database Search
| MODULE DESCRIPTOR | |||
|---|---|---|---|
| Module Title | |||
| Fashion Design Concepts and Communication | |||
| Reference | CB1266 | Version | 2 |
| Created | February 2024 | SCQF Level | SCQF 7 |
| Approved | June 2018 | SCQF Points | 30 |
| Amended | April 2024 | ECTS Points | 15 |
| Aims of Module | |||
|---|---|---|---|
| To provide the student with the ability to interpret and evaluate the design processes necessary to create fashion products and introduce students to a range of professional written, print, graphic and multimedia techniques for communicating fashion products to an audience. | |||
| Learning Outcomes for Module | |
|---|---|
| On completion of this module, students are expected to be able to: | |
| 1 | Explore and apply the basic principles of both fashion and communication design and relate these to appropriate contexts. |
| 2 | Appreciate the factors that influence both fashion and communication design decisions and how these can affect design development. |
| 3 | Demonstrate enterprise, interpretation and innovation in developing a new product within the fashion sector, from inital concept through to promotion and packaging. |
| Indicative Module Content |
|---|
| Social, technological and environmental evolution and the role of design: design principles, proportion, balance repetition, focal point, principles of product quality, pricing and sustainability. New product development and the need for new products, idea generation (Lectra Kaledo software), planned fashion, technological and postponed obsolescence. Packaging and branding of new product development, communication design, storyboards, typography, image editing and digital manipulation (Adobe Photoshop software). This module aligns with United Nations Sustainable Development Goal 12: Responsible Consumption and Production. It engages students with UNESCO’s Education for Sustainable Development Systems Thinking and Future Thinking competencies in terms of recognising and understanding relationships between consumers and designers, and evaluating multiple outcomes from seasonal trend predictions. |
| Module Delivery |
|---|
| Key concepts are introduced and illustrated through a blended approach, with lectures, online learning and directed reading. Student understanding is further enhanced through practical workshops and supervised computer labs, student centred learning and tutorials. Progression of knowledge will be further advanced by visits and guest speakers where appropriate. |
| Indicative Student Workload | Full Time | Part Time |
|---|---|---|
| Contact Hours | 55 | N/A |
| Non-Contact Hours | 245 | N/A |
| Placement/Work-Based Learning Experience [Notional] Hours | N/A | N/A |
| TOTAL | 300 | N/A |
| Actual Placement hours for professional, statutory or regulatory body |
| ASSESSMENT PLAN | |||||
|---|---|---|---|---|---|
| If a major/minor model is used and box is ticked, % weightings below are indicative only. | |||||
| Component 1 | |||||
| Type: | Coursework | Weighting: | 100% | Outcomes Assessed: | 1, 2, 3 |
| Description: | Individual Portfolio Assessment | ||||
| MODULE PERFORMANCE DESCRIPTOR | |
|---|---|
| Explanatory Text | |
| The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module. | |
| Module Grade | Minimum Requirements to achieve Module Grade: |
| A | The student needs to achieve an A in C1. |
| B | The student needs to achieve a B in C1. |
| C | The student needs to achieve a C in C1. |
| D | The student needs to achieve a D in C1. |
| E | The student needs to achieve an E in C1. |
| F | The student needs to achieve an F in C1. |
| NS | Non-submission of work by published deadline or non-attendance for examination |
| Module Requirements | |
|---|---|
| Prerequisites for Module | None. |
| Corequisites for module | None. |
| Precluded Modules | None. |
| INDICATIVE BIBLIOGRAPHY | |
|---|---|
| 1 | BEST, K., 2006. Design management: managing design strategy, process and implementation. London: AVA Publishing. |
| 2 | CARR, H. and POMEROY, J.,1992. Fashion design and product development. Oxford: Blackwell Scientific Publications. |
| 3 | JONES, S.J., 2011. Fashion design. 3rd ed. London: Laurence King. |
| 4 | PECK, J. and COYLE, M., 2005. The student's guide to writing: grammar, punctuation and spelling. 2nd ed. London: Palgrave Macmillan. |
| 5 | REGAN, C.L., 2008. Apparel product design and merchandising strategies. 3rd ed. New Jersey: Pearson Prentice Hall. |
| 6 | TROTT, P., 2012. Innovation management and new product development. 5th ed. Harlow: Pearson Education. |
| 7 | Journal of Fashion Marketing and Management |