Module Database Search



MODULE DESCRIPTOR
Module Title
Introduction To Data Analytics And Visualisation
Reference CB1012 Version 2
Created February 2024 SCQF Level SCQF 7
Approved October 2018 SCQF Points 30
Amended April 2024 ECTS Points 15

Aims of Module
To enable students to apply the principles of Data Analytics and Visualisation to inform business processes and decisions.

Learning Outcomes for Module
On completion of this module, students are expected to be able to:
1 Evaluate different data analysis techniques in response to a business problem
2 Appraise different types of data visualisation and the contexts within which they may be applied
3 Prepare and manage data sets and sources for data visualisation
4 Apply data visualisation tools and techniques to explore, analyse and present data

Indicative Module Content
Introduction to data analytics and the data analytics lifecycle (CRISP-DM). A broad overview of key analytics concepts and principles including descriptive analytics and forecasting. Principles of data visualisation; data preparation; data representation; chart types; data-driven storytelling; dashboard design; ethics of visualisation. The module engages with UNESCO's Education for Sustainable Development Normative and Integrated problem-solving competencies, allowing students to develop the ability to understand and reflect on the norms and values that underlie business actions and decisions; and to negotiate sustainability values, principles, goals, and targets, in a context of working with multiple case-studies and employing problem-solving strategies through data visualisation.

Module Delivery
The module is delivered via online exercises, workshops, case studies and lab tutorials.

Indicative Student Workload Full Time Part Time
Contact Hours 48 N/A
Non-Contact Hours 252 N/A
Placement/Work-Based Learning Experience [Notional] Hours N/A N/A
TOTAL 300 N/A
Actual Placement hours for professional, statutory or regulatory body    

ASSESSMENT PLAN
If a major/minor model is used and box is ticked, % weightings below are indicative only.
Component 1
Type: Coursework Weighting: 100% Outcomes Assessed: 1, 2, 3, 4
Description: Individual Portfolio Assessment comprising of a dashboard and a reflective report

MODULE PERFORMANCE DESCRIPTOR
Explanatory Text
The calculation of the overall grade for this module is based on 100% weighting of C1. An overall minimum grade D is required to pass the module.
Module Grade Minimum Requirements to achieve Module Grade:
A The student needs to achieve an A in C1.
B The student needs to achieve a B in C1.
C The student needs to achieve a C in C1.
D The student needs to achieve a D in C1.
E The student needs to achieve an E in C1.
F The student needs to achieve an F in C1.
NS Non-submission of work by published deadline or non-attendance for examination

Module Requirements
Prerequisites for Module None.
Corequisites for module None.
Precluded Modules None.

INDICATIVE BIBLIOGRAPHY
1 ACHARYA, S. and CHELLAPPAN, S. (2017). Pro Tableau. New York: Apress
2 FEW, S. (2012). Show Me The Numbers. Burlingame, CA: Analytics Press
3 FOREMAN, J. (2013). Data Smart: Using Data Science to Transform Information Into Insight. Indianapolis: Wiley
4 KNAFLIC, C. (2015). Storytelling with data. New Jersey: Wiley
5 MAYER-SCHONBERGER, V. and CUKIER, K. (2013). Big data. A Revolution that will transform how we live, work and think. London: John Murray
6 MURRAY, D. (2016). Tableau your data!. Indianapolis: Wiley
7 PROVOST, F. and FAWCETT, T. (2013). Data science for business. Sebastopol, CA: O'Reilly Media


Robert Gordon University, Garthdee House, Aberdeen, AB10 7QB, Scotland, UK: a Scottish charity, registration No. SC013781